DIAGEO-GUINNESS USA Continues To Support Washington Regional Alcohol Program
(WRAP) This St. Patrick's Day Season
$10,000 Donation from DIAGEO-GUINNESS USA Encourages DC Metro Area Adults to
Celebrate St. Patrick's Day Responsibly
NORWALK, Conn., March 15, 2013
NORWALK, Conn., March 15, 2013 /PRNewswire/ --DIAGEO-GUINNESS USA announced
today that it will make a $10,000 donation to the non-profit Washington
Regional Alcohol Program (WRAP). Since St. Patrick's Day is on a Sunday this
year and celebrators are likely to enjoy the holiday all weekend, the donation
aims to help promote responsible decision making amongst adult beverage
The donation will be earmarked specifically for WRAP's SoberRide initiative, a
free taxi cab ride program created in 1993 to keep Washington D.C. area roads
safe from impaired drivers during traditionally high-risk holiday periods. The
donation will help ensure that a greater number of taxi cabs will be available
to consumers throughout the holiday weekend.
"WRAP's SoberRide program continues to provide tremendous value to the DC
metro area," said Doug Campbell, GUINNESS Brand Director. "We are delighted to
continue supporting the team at WRAP with this donation and encourage all
adults to celebrate this St. Patrick's Day responsibly."
WRAP's St. Patrick's Day SoberRide program will be offered from 4:00 p.m. on
Sunday, March 17th (St. Patrick's Day) through 4:00 am on Monday, March 18th.
To receive a free cab ride home (up to a $30 fare), call 800-200-8294 (TAXI).
SoberRide service is available to legal drinking age adult consumers that are
21 or older.
"We are delighted that Diageo continues to support WRAP's winning efforts to
fight drunk driving and underage drinking in the Washington-metropolitan
area," said Kurt Gregory Erickson, WRAP's President. "Diageo and the GUINNESS
brand have shown so much support over the years around this important
initiative and holiday, and we are grateful to be able to provide adults with
a safe ride home year after year."
In addition to the support Diageo and the GUINNESS brand are giving to WRAP,
this St. Patrick's Day season, GUINNESS & Co. is also teaming up with the
Leary Firefighters Foundation (LFF) to invite all legal drinking age adults to
responsibly raise a pint of the black stuff in support of firefighters across
the country. GUINNESS is encouraging consumers to get involved through the
brand's "$100,000 Pour," a live GUINNESS pint mosaic that is comprised of
consumer pledges, each of which represents $1 of the $100,000 donation that
GUINNESS has committed to the LFF. Together with the LFF, GUINNESS will help
provide the necessary equipment, technology and training to America's bravest.
This St. Patrick's Day Diageo and GUINNESS remind adult consumers everywhere
to celebrate responsibly and of the importance of planning ahead for a safe
GUINNESS® stout enjoys a global reputation as a uniquely authentic Irish beer
and the best-selling stout in the world. Famous for its dark color, creamy
head and unique surge and settle, this distinctive beer has been brewed at the
St. James's Gate brewery in Dublin, Ireland since 1759. Over 10 million
glasses of GUINNESS beer are enjoyed every single day around the world, and
1.8 billion pints are sold every year. GUINNESS is available in well over 100
countries worldwide and is brewed in almost 50. Also from the makers of
GUINNESS, SMITHWICK'S, Ireland's oldest and best selling ale and HARP Lager,
whose name pays tribute to the GUINNESS logo and the national symbol of
Ireland. Additional information about GUINNESS can be found at
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit
us at Diageo.com. For our global resource that promotes responsible drinking
through the sharing of best practice tools, information and initiatives, visit
Celebrating life, every day, everywhere.
Maeve Hagen, Taylor Jim Sias, Diageo
(212) 714-5743 (646) 223-2305
SOURCE DIAGEO-GUINNESS USA
Press spacebar to pause and continue. Press esc to stop.