NXP Successfully Test Drives Digital Radio Mondiale in India

Eindhoven, Netherlands and Bangalore, Karnataka, India, Friday, March 15, 2013
-- (Business Wire India) 
NXP Semiconductors N.V. (NASDAQ: NXPI), the world's largest supplier of car
infotainment semiconductors, announced that it has successfully completed live
reception of all three major terrestrial digital radio standards – DRM
(Digital Radio Mondiale™), DAB and HD Radio – in a car. The live public
demo, ahead of India's nationwide roll-out of DRM, took place at the Broadcast
Engineering Society (BES EXPO 2013) event in New Delhi, and was achieved using
NXP's innovative software-defined multi-standard co-processor for automotive
terrestrial digital radio reception. The announcement was made during the DRM
Consortium press seminar in New Delhi this week, aimed at raising awareness of
All India Radio's digitisation plans and the benefits of the DRM radio standard. 
NXP's R&D center in Bangalore played a key role in integrating DRM decoder
functionality into the company's automotive terrestrial digital radio solution
to create a truly multi-standard chipset that can be used in markets all around
the world. It enables manufacturers to achieve significant economies of scale by
having just one global hardware platform for the three main terrestrial digital
radio standards. 
Following a series of comprehensive field trials to ensure the solution met the
requirements of the Indian market, NXP's demonstration of live DRM reception in
a car at BES confirmed the company's leadership in the automotive digital radio
market. The demo was conducted in cooperation with All India Radio (AIR), the
national broadcaster of India and operator of one of the largest radio networks
in the world. At the event, NXP's DRM demo car generated huge interest and was
visited by a number of delegates from government organizations and the
automotive industry.  
DRM is an innovative digital radio standard currently being implemented in
emerging markets such as India, providing FM-comparable or better audio quality
on the AM radio band. AM covers over 98% of the population in India, while only
37% of listeners can currently receive the FM signal. DRM significantly improves
audio quality at a low cost, while providing additional data services such as
traffic updates, natural disaster warnings and news. 
Ruxandra Obreja, chairman of the DRM Consortium, welcomed this latest
development: "The automotive industry in India, and in the rest of the world, is
one of the biggest drivers of the transition from analogue to digital radio.
NXP's live demonstration of a DRM car receiver at the BES event in January was a
giant step in this transition. The work and tests which have been carried out
since then by local agencies highlight that DRM in India is a reality and that
the auto industry is at the forefront of the Indian digital radio roll-out." 
Ashok Chandak, senior director, global sales and marketing for India, NXP
Semiconductors, commented: “It's incredibly exciting to have participated in
this live DRM demonstration in India, showing that it's possible to achieve
high-quality digital radio performance even in AM bands. With this demo, we have
become the first semiconductor company to demonstrate digital audio across all
three global standards from the same car radio co-processor – a real milestone
for NXP. Already, several automotive and car radio manufacturers have shown
strong interest in using our DRM solution for future deployment. We're also
proud that our R&D center in India has played such a pivotal role in developing
this technology. Many millions of people in India who haven't had a chance to
receive and experience FM radio quality before will soon be able to enjoy DRM,
so it's great to be playing a role in making this happen.” 
Links 
-- NXP's Digital Radio Mondiale solution:
http://www.nxp.com/products/automotive/multi_standard_digital_radio/ 
-- NXP connects the car: www.nxp.com/connected-mobility 
About Digital Radio Mondiale 
Digital Radio MondialeTM (DRM) is the universal, openly standardized digital
broadcasting system for all broadcasting frequencies below and above 30 MHz,
including LW, MW, SW, band I, II (FM band) and band III. DRM provides digital
sound quality and the ease-of-use that comes from digital radio, combined with a
wealth of enhanced features: Surround Sound, Journaline text information,
Slideshow, EPG, and data services. Additional information can be found by
visiting www.drm.org.  
About NXP Semiconductors 
NXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal
and Standard Product solutions that leverage its leading RF, Analog, Power
Management, Interface, Security and Digital Processing expertise. These
innovations are used in a wide range of automotive, identification, wireless
infrastructure, lighting, industrial, mobile, consumer and computing
applications. A global semiconductor company with operations in more than 25
countries, NXP posted unaudited revenue of $4.36 billion in 2012. Additional
information can be found by visiting www.nxp.com.  
Forward-looking Statements 
This document includes forward-looking statements which include statements
regarding NXP's business strategy, financial condition, results of operations
and market data, as well as other statements that are not historical facts. By
their nature, forward-looking statements are subject to numerous factors, risks
and uncertainties that could cause actual outcomes and results to be materially
different from those projected. Readers are cautioned not to place undue
reliance on these forward-looking statements. Except for any ongoing obligation
to disclose material information as required by the United States federal
securities laws, NXP does not have any intention or obligation to publicly
update or revise any forward-looking statements after NXP distributes this
document, whether to reflect any future events or circumstances or otherwise.
For a discussion of potential risks and uncertainties, please refer to the risk
factors listed in NXP's SEC filings. Copies of NXP's SEC filings are available
from the SEC website, www.sec.gov. 
To view the photograph, please click on the link given below: 
NXP reference board for DRM 
Media contact details 
Eureka Endo (Global/Europe),
+44 795 828 7483,
eureka.endo@nxp.com 
Lisa Silver (NA),
+1 617 399 4913,
lisas@text100.com 
Jannet Chen (GC),
+86 21 22055883,
jannet.chen@nxp.com 
Preeti Gupta (APAC),
+65 6603 9022,
preeti.gupta@text100.com.sg 
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-0- Mar/15/2013 11:36 GMT