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Mobeam Makes Samsung Galaxy S4 the World’s First Smartphone Able to Transmit Barcodes at Millions of Retail Locations



  Mobeam Makes Samsung Galaxy S4 the World’s First Smartphone Able to Transmit
  Barcodes at Millions of Retail Locations

 Embedded mobeam technology makes Samsung’s newest smartphone the first to be
 compatible with over 165 million existing point of sale systems at retailers
                                  worldwide

Business Wire

SAN FRANCISCO -- March 14, 2013

Highlighted during the Samsung Unpacked event in New York City this evening,
mobeam™ proudly announces that the new Samsung Galaxy S4 smartphone will be
the world’s first mobile device to integrate its light based communications
(LBC) technology so it can beam traditional 1-D barcodes. With embedded mobeam
technology, the Galaxy S4 will be able to engage in mobile commerce at
millions of locations worldwide without requiring retailers to make changes to
their existing point of sale (POS) systems or technologies.

Mobeam’s patented technology solves the key problem that has limited the
progress of mobile commerce: the vast majority of existing POS systems are
unable to communicate with smartphones. Mobeam converts barcodes, coupons,
loyalty cards and gift cards into a beam of light that can be read by every
one of the estimated 165 million laser scanners in use today by retailers
worldwide.

With mobeam’s technology, the Galaxy S4 can beam traditional 1-D barcode data
to any laser scanner with no new equipment, such as optical scanners or
backend systems, required by the retailer. As Samsung noted during this year’s
Mobile World Congress, retailers prefer barcodes because they don't have to
install any new infrastructure to support them.

“Mobeam’s vision is simple: to make mobile commerce work with existing point
of sale technology,” said Chris Sellers, CEO of mobeam. “Making cutting-edge
smartphones work with barcodes might not sound sexy, but it means consumers
now have the ability to beam items such as coupons, loyalty cards, gift cards
and event tickets at millions of locations – something that was previously
impossible. Barcodes are universal and won’t be replaced anytime soon, meaning
retailers don’t need to upgrade their POS systems. The mobile industry now has
a commerce technology that can work everywhere, and the world will see it
first on the Samsung Galaxy S4.”

More than 500 million people around the world are expected to receive mobile
coupons this year, representing an increase of 30 percent from 2012. While
smartphones are simplifying life in a variety of new ways, true mobile
couponing has not been an option because the vast majority of in-store laser
scanners cannot scan barcodes displayed on mobile phone screens. Mobeam’s
technology overcomes this technical barrier.

After recently testing mobeam’s technology, mobile commerce blogger Jeb
Brilliant said mobeam’s technology has the “potential to change the way we
shop and pay for items,” and that it “will change mobile payments by enabling
current POS scanners to scan a phone.”

In the past year, mobeam has also partnered with Procter & Gamble (P&G), the
world’s largest consumer packaged goods producer and one of the world’s
leading coupon distributors. The partnership was developed through P&G’s open
innovation Connect+Develop program in a joint effort to create a mobile
couponing system that could make shopping with coupons simpler and faster for
consumers and retailers at the same time.

“We know that our consumers are increasingly on-the-go and looking for
opportunities to simplify their lives,” said Laura Becker, general manager of
P&G Global Business Development. “We also know that they see coupons as a
great way try new products or save on trusted brands their families have come
to love. Delivering both – in other words, couponing on the go – through this
new technology creates a double win for the shopper and with no added cost for
the retailer.”

This initiative, along with other mobeam programs to develop an innovative and
secure process for clearing digital coupons, brings the industry one step
closer to phasing out paper coupons entirely. Mobeam’s technology also creates
new possibilities for the hundreds of mobile commerce apps that exist and for
app developers designing innovative new mobile commerce apps. Mobeam expects
the first mobeam-enabled app to be available later this year.

“With mobeam-enabled applications, the checkout process becomes much easier
for mobile users and retailers don’t incur the expense of overhauling their
scanning technology,” said Chris Quinlan, founder and CEO of Ohana Companies,
a leading provider of promotional marketing services. “Everybody wins.”

For more information on the Samsung Galaxy S4 visit:
http://www.samsung.com/us/news/

For more information on mobeam visit: www.mobeam.com

To watch a “How It Works” tutorial of mobeam’s technology, visit:
http://www.mobeam.com/how-it-works/

To watch mobeam’s “Supermarket Musical” music video, visit:
www.mobeam.com/contest

For video b-roll of mobeam visit: http://mobeam.com/media-resources/

About mobeam

Mobeam, Inc. is transforming mobile commerce with its unique and patented
light based communications technology. The company was recently named one of
the hottest technology companies in San Francisco for 2013 by business
research firm Lead411. Overcoming the technical barrier preventing mobile
phones from interacting with laser scanners at checkout, mobeam’s technology
provides universal access at point of sale (POS), enabling the transmission of
coupons, loyalty offers, gift cards, tickets and other barcode data at
retailers worldwide. Mobeam’s technology creates new capabilities for existing
mobile phone designs, and requires no changes to retailer POS
infrastructure. Mobeam is headquartered in San Francisco, Calif. For more
information, visit www.mobeam.com.

Contact:

mobeam
Brian Purchiamobeam +1-202-253-4330
bpurchia@mobeam.com
Twitter: @mobeam
or
North of Nine Communications for mobeam
Chase Perrin, +1-425-405-0842
chase.perrin@nof9.com
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