Hudson's Bay Company Declares Quarterly Dividend

Hudson's Bay Company Declares Quarterly Dividend

TORONTO, March 15, 2013 (GLOBE NEWSWIRE) -- Hudson's Bay Company (the
"Company") (TSX:HBC) announced that the Company's Board of Directors has
approved a quarterly dividend for holders of the Company's common shares in
the amount of $0.09375 per common share. The dividend will be paid on April
15, 2013 to shareholders of record at the close of business on March 28, 2013
and is designated as an "eligible dividend" for Canadian tax purposes.

About Hudson's Bay Company

The Hudson's Bay Company (HBC), founded in 1670, is North America's longest
continually operated company.In Canada, HBC operates Hudson's Bay, Canada's
largest department store with 90 locations, unsurpassed in its fashion,
beauty, home and accessory designers and brands, as well as thebay.com. HBC
also operates Home Outfitters, Canada's largest home specialty superstore with
69 locations across the country. In the United States, HBC operates Lord &
Taylor, a department store with 48 full-line store locations throughout the
northeastern United States and in two major cities in the Midwest, and
lordandtaylor.com.With approximately 29,000 Associates in Canada and the
U.S., Hudson's Bay Company banners provide stylish, quality merchandise at
great value, with a dedicated focus on service excellence.The Hudson's Bay
Company trades on the Toronto Stock Exchange under the symbol "HBC".

E-HBC1670

CONTACT: INVESTOR RELATIONS:
         Lucas Evans
         Senior Vice President and Treasurer
         Hudson's Bay Company
         Phone: (416) 861-4444
         Email: investorrelations@hbc.com
        
         MEDIA CONTACT:
        
         Tiffany Bourre
         Senior Manager, External Communications
         Hudson's Bay Company
         Phone: (905) 595-7184
         Email: tiffany.bourre@hbc.com
 
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