Dark and Lovely Welcomed Over 600 Curly Girls For The Launch Of Au Naturale
CURL POWER CELEBRATION With Special Guests Marsha Ambrosius & Curly Nikki!
NEW YORK, March 15, 2013
NEW YORK, March 15, 2013 /PRNewswire/ -- On Wednesday, February 20, 2013 Dark
and Lovely celebrated the launch of their newest line, Au Naturale, with
Grammy Award nominated singer and songwriter Marsha Ambrosius, Best-Selling
Author and curl advocate Nikki Walton and VH1's DJ Amanda Seales at Arena in
New York City.
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Dark and Lovely Au Naturale's CURL POWER CELEBRATION had a room full of curl
girls dancing the night away, enjoying passed hors d'oeuvres, getting curl
consultations from the SoftSheen-Carson Style Squad at the curl stations,
sharing their curl stories in the Curl Talk booth, snapping some fun photos at
the photo station and seeing them go live on the big screens for all to see!
Curl Stations were fully stocked with the complete Au Naturale line for guests
to see, feel, touch and smell. Models with curly coifs walked the room
letting guests feel how soft their curls were and showing them the product
used to create their looks.
Dark and Lovely hosted an Instagram contest where guests were invited to
upload their photos using the hashtag #wearedarkandlovely and share their
experience with Au Naturale. Three lucky winners went home with the complete
line of Au Naturale!
Make sure to check out the night's event online at
www.facebook.com/darkandlovely or on Instagram at @official_darkandlovely!
For more information or for media requests, please contact:
Eileen Arias/Michelle Pascal
Bratskeir & Company
firstname.lastname@example.org / email@example.com
SoftSheen-Carson Laboratories is part of the Consumer Products Division of
L'Oreal USA. As the worldwide haircare leader for people of color,
SoftSheen-Carson provides consumers with superior beauty products to help them
choose their personal style. SoftSheen-Carson's portfolio includes well-loved
brands such as Dark and Lovely, Optimum, Lets Jam!, and Magic Shave.
Dark and Lovely
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