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Paradise Goes Platinum as Tommy Bahama Celebrates its 20th Anniversary



    Paradise Goes Platinum as Tommy Bahama Celebrates its 20th Anniversary

The brand that elevated relaxation to a fine art shares its success with loyal
enthusiasts

PR Newswire

SEATTLE, March 15, 2013

SEATTLE, March 15, 2013 /PRNewswire/ -- Tommy Bahama, the brand that launched
in 1993 with a print camp shirt and the mantra "relax," celebrates its 20^th
anniversary with the Paradise Goes Platinum campaign.  The year-long event
features exclusive experiences designed to let guests enjoy the particular
pleasures of this unique island-inspired lifestyle brand. With a global empire
featuring everything from men's and women's apparel and accessories to
furniture, home decor, restaurants and rum, Tommy Bahama touches upon various
aspects of living the good life.  Now, Paradise Goes Platinum lets guests
experience it all.

(Photo:  http://photos.prnewswire.com/prnh/20130315/PH77350-a )

(Photo:  http://photos.prnewswire.com/prnh/20130315/PH77350-b )

In keeping with its motto, "Make Life One Long Weekend™," Tommy Bahama
celebrates its platinum anniversary with exclusive luxury experiences that
brings their guests, into the island-inspired world of the brand featuring
some of their favorite pastimes -- be it sport, entertainment, dining or
simply relaxing.

"This is such a milestone for us that we couldn't let it pass without thanking
our loyal fans for their support," says Rob Goldberg, Sr. Vice President
Marketing, Tommy Bahama.  "We hand-picked a selection of experiences that are
truly emblematic of the spirited Tommy Bahama lifestyle."

The Tommy Bahama approach to living has always captured the essence of a
casual, stress free existence.  This is the main ingredient for these
spiced-up once-in-a-lifetime adventures they have developed. Imagine the
unexpected -- hitting the links (and the 19^th hole) with friends and a PGA
legend or a relaxing retreat created for you in your own home.  The year-long
celebration includes:

  o Escape to Aspen is a high-end trip for two to the 2013 Aspen Food and Wine
    Classic in early March with airfare, luxury accommodations at the Sky
    Hotel, a $1,000 Tommy Bahama gift card and foodie basket and picnic gear,
    perfect for an Aspen spring hike.
  o Tee it Up with Tom Lehman includes a round of golf with decorated PGA
    legend Tom Lehman in Scottsdale, Arizona this April. Also included:
    airfare and suites at a luxury hotel for up to three, Tommy Bahama golf
    gear, along with lunch and dinner at the Tommy Bahama Restaurant and Bar
    with a chef guided tasting menu.
  o Her Relaxation Haven offers the ultimate Mother's Day surprise with a room
    of her own to relax and unwind. Tommy Bahama will provide an all-expense
    paid trip for a shopping spree at the Tommy Bahama Home Store, Newport
    Beach, CA, professional interior design consultation, white glove delivery
    and installation.
  o National Relaxation Day  on August 15^th is a time to unplug, kick-back,
    and leave your worries behind. Tommy Bahama will be celebrating all summer
    long with the road to relaxation starting on Summer Solstice June 21^st
    with special events and more to be announced at later date. 

These ultimate guest experiences are created to illustrate the Tommy Bahama
lifestyle. For those people already familiar with the brand, the campaign
resonates.  For those unfamiliar with the Tommy Bahama experience, these
unique luxury adventures serve as the perfect introduction.

Guests can access the ongoing Paradise Goes Platinum experiences on the Tommy
Bahama website tommybahama.com/TB20 and enter to win. Experiences are being
updated throughout the year, so if you don't win the grand luxury prize
get-away, you may still receive a $500 gift card or an instant win $50 gift
card -- 20 of which will be given out each day in stores and online.

ABOUT TOMMY BAHAMA
Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of
Oxford Industries, Inc. Established in August 1992, with corporate
headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand
that defines relaxed, sophisticated style in men's and women's sportswear,
swimwear, accessories, footwear and a complete home furnishings collection.
The company owns and operates over 100 Tommy Bahama stores worldwide, with 14
of those locations offering a Tommy Bahama restaurant & bar. Tommy Bahama
products are also available at the country's finest retailers, including
Nordstrom and other specialty retailers and TommyBahama.com ships to over 100
countries. Additional stores will be opening this year.  More information,
please visit www.tommybahama.com.

Contact: 
Orsi Public Relations
Greg Lutchko
(323) 874-4073
Email                                                                                                                                                                                                                                                                           

This press release was issued through eReleases® Press Release Distribution.
For more information, visit http://www.ereleases.com.

SOURCE Tommy Bahama

Website: http://www.tommybahama.com
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