Interval International Releases Findings on the Shared Ownership Market in
MIAMI -- March 15, 2013
Active leisure travelers in Brazil seek alternative accommodations to
traditional resorts, hotels or motels, according to research commissioned by
Interval International, a prominent worldwide provider of vacation services.
In fact, more than nine in 10 respondents who have vacationed in
condominium-style accommodations report an interest in staying in such
accommodations during the next two years. Nearly four in 10 state that they
are interested in purchasing shared resort real estate, including timeshare or
fractional product, in the same time period.
These are some of the insights of the Shared Ownership 2012: A Market
Perspective – Brazil Edition produced exclusively for Interval by Ipsos Reid
LP, one of the world’s leading survey-based market research firms. The study
provides in-depth information about the demographic characteristics, vacation
preferences, and product perceptions of leisure travelers who reside in
“This report should be of particular value to resort developers and marketers,
as well as those considering entrance into the industry, to understand the
behavior of the prospective purchasing group in Brazil,” said Marcos Agostini,
Interval’s senior vice president of resort sales and business development for
Latin America. “The desire to stay in condominium-style accommodations and own
vacation real estate illustrates how shared ownership resort products are well
positioned to serve the needs of these consumers.”
“The results of the study validate the opportunities for shared ownership in
this market,” noted David Pierzchala, senior vice president of Ipsos Reid.
“The report also provides a richness of demographic and behavioral data among
Brazil’s leisure travelers.”
*More than half of leisure travelers residing in Brazil are married (55%),
between 35 and 54 years of age, and live in households with slightly more
than three persons.
*More than 8 in 10 (84%) prospective owners of vacation time cite the
ability to bring their families together to share rest and relaxation as
the most appealing attribute of shared ownership.
*More than four in 10 (44%) report that the two-bedroom unit configuration
is the unit size most preferred when considering the purchase of a shared
*Respondents report that they have taken an average of four (3.8) leisure
trips in the past year and more than half (53%) plan to take more trips in
the next 12 months than they took last year.
*Nearly six in 10 (57%) express a desire to visit the Northeastern
geographic region of the country within the next two years, while a lesser
proportion (17%) are interested in visiting the Southeast.
Compiled at the end of 2012, the data were obtained from interviews among
active leisure travelers who had taken at least one overnight leisure trip of
75 miles or more from home during the previous 12 months; were at least 25
years of age; and reported household income of at least R$60,000 (equivalent
to approximately US$30,000), which is about twice the average household income
in Brazil, according to the Brazilian Institute for Geography and Statistics.
Contact Marcos.Agostini@intervalintl.com to receive a complimentary copy of
About Interval International
Interval International operates membership programs for vacationers and
provides value-added services to its developer clients worldwide. Based in
Miami, Florida, the company has been a pioneer and innovator in serving the
vacation ownership market since 1976. Today, Interval has an exchange network
of nearly 2,800 resorts in more than 75 nations. Through offices in 16
countries, Interval offers high-quality products and benefits to resort
clients and about 2 million families who are enrolled in various membership
programs. Interval is an operating business of Interval Leisure Group, Inc.
(Nasdaq: IILG), a leading global provider of membership and leisure services
to the vacation industry.
Beatrice de Peyrecave, 305-666-1861, ext. 7032
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