eShare Q4 Automotive Campaigns Lead to Annual Deals with Toyota and Hyundai eShare’s Lead Capturing, Conversion and Analytics Platform Exceeds Campaign Projections in 8 Test States Business Wire ST. PETERSBURG, Fla. -- March 15, 2013 Representatives from the top two automotive import manufacturers are drafting long-term agreements with eShare, LLC after test campaigns in Q4 2012 exceeded projected returns. eShare’s platforms enhance single- or multi-channel campaigns by combining direct mail, social media, personalized URLs, integrated voice recognition, and patent-pending real-time analytics for immediate response, refined data capture and viral peer sharing. For Toyota, eShare performed a test campaign for the Mid-Atlantic Toyota Dealers in Pennsylvania, Maryland, Virginia, West Virginia, Colorado and Washington, D.C., and second campaign for the Denver Toyota Dealers Association. For Hyundai, eShare supported a Tier One campaign in Washington, D.C., Atlanta, Florida’s Tampa/St. Petersburg market, and the state’s Gold Coast from West Palm Beach to Miami. Mid-Atlantic Toyota Dealers agency PivNet deployed the eShare platform to current Toyota customers to: • determine their intent to buy a new Toyota, and, • to vastly expand the regional dealer association’s database. “The viral growth and new data conversion of leads and hot leads were well under their (traditional) cost per lead,” said eShare managing partner Sean Marra. “This makes eShare one of the most cost effective digital campaigns they’ve ever run.” Following the test, PivNet committed to two eShare campaigns per quarter through calendar 2013. “The second campaign is running now and we’re seeing even better results out of the gate,” Marra said, adding, “It’s very exciting to see campaigns grow and get better.” Denver Toyota Dealers Association agency Saatchi & Saatchi deployed eShare into a regional direct mail campaign to see whether it would boost response, engagement and customer traffic at the dealership level, in addition to capturing more refined customer analytics. Though Denver’s Toyota Dealers Association “almost never runs direct mail, when we were introduced to the TDA, they knew they had to change their position,” said Sean Marra. “The net-net take away was more response, more leads, and the dealers actually sold vehicles,” Marra said, adding that Saatchi & Saatchi and eShare are working on new ways to leverage the platform this year. For Hyundai, eShare supported the carmaker’s national Hyundai Holiday Savings campaign in the test markets, primarily to capture conquest sales for Hyundai’s flagship Equus sedan. Hyundai Southeast Merchandising Manger John Symanski said eShare already had a proven track record with individual dealers, so, “We called them the second week of December, and by the day after Christmas, and our eShare integrated mail piece was hitting the mailbox. Overall, it was a great campaign, and we definitely look forward to working with eShare in 2013.” “Toyota and Hyundai are excellent partners and a natural fit for our platform,” Marra said. “We’re thrilled to be working with such fine people and outstanding product, and we’re 100 percent committed to their success.” eShare has a successful track record in other sectors including retail, food service, and energy. In addition their sister company www.ePush.us provides data and e-mail marketing services for the Fortune 1000 and Automotive industry. Contact: eShare Sean Marra, 727-410-9970
eShare Q4 Automotive Campaigns Lead to Annual Deals with Toyota and Hyundai
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