eShare Q4 Automotive Campaigns Lead to Annual Deals with Toyota and Hyundai
eShare’s Lead Capturing, Conversion and Analytics Platform Exceeds Campaign
Projections in 8 Test States
ST. PETERSBURG, Fla. -- March 15, 2013
Representatives from the top two automotive import manufacturers are drafting
long-term agreements with eShare, LLC after test campaigns in Q4 2012 exceeded
eShare’s platforms enhance single- or multi-channel campaigns by combining
direct mail, social media, personalized URLs, integrated voice recognition,
and patent-pending real-time analytics for immediate response, refined data
capture and viral peer sharing.
For Toyota, eShare performed a test campaign for the Mid-Atlantic Toyota
Dealers in Pennsylvania, Maryland, Virginia, West Virginia, Colorado and
Washington, D.C., and second campaign for the Denver Toyota Dealers
For Hyundai, eShare supported a Tier One campaign in Washington, D.C.,
Atlanta, Florida’s Tampa/St. Petersburg market, and the state’s Gold Coast
from West Palm Beach to Miami.
Mid-Atlantic Toyota Dealers agency PivNet deployed the eShare platform to
current Toyota customers to:
• determine their intent to buy a new Toyota, and,
• to vastly expand the regional dealer association’s database.
“The viral growth and new data conversion of leads and hot leads were well
under their (traditional) cost per lead,” said eShare managing partner Sean
Marra. “This makes eShare one of the most cost effective digital campaigns
they’ve ever run.” Following the test, PivNet committed to two eShare
campaigns per quarter through calendar 2013. “The second campaign is running
now and we’re seeing even better results out of the gate,” Marra said, adding,
“It’s very exciting to see campaigns grow and get better.”
Denver Toyota Dealers Association agency Saatchi & Saatchi deployed eShare
into a regional direct mail campaign to see whether it would boost response,
engagement and customer traffic at the dealership level, in addition to
capturing more refined customer analytics.
Though Denver’s Toyota Dealers Association “almost never runs direct mail,
when we were introduced to the TDA, they knew they had to change their
position,” said Sean Marra.
“The net-net take away was more response, more leads, and the dealers actually
sold vehicles,” Marra said, adding that Saatchi & Saatchi and eShare are
working on new ways to leverage the platform this year.
For Hyundai, eShare supported the carmaker’s national Hyundai Holiday Savings
campaign in the test markets, primarily to capture conquest sales for
Hyundai’s flagship Equus sedan.
Hyundai Southeast Merchandising Manger John Symanski said eShare already had a
proven track record with individual dealers, so, “We called them the second
week of December, and by the day after Christmas, and our eShare integrated
mail piece was hitting the mailbox. Overall, it was a great campaign, and we
definitely look forward to working with eShare in 2013.”
“Toyota and Hyundai are excellent partners and a natural fit for our
platform,” Marra said. “We’re thrilled to be working with such fine people and
outstanding product, and we’re 100 percent committed to their success.”
eShare has a successful track record in other sectors including retail, food
service, and energy. In addition their sister company www.ePush.us provides
data and e-mail marketing services for the Fortune 1000 and Automotive
Sean Marra, 727-410-9970
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