H & M Hennes & Mauritz AB: Sales Development in February and First Quarter
STOCKHOLM, Sweden -- March 15, 2013
H&M Group total sales in February 2013 increased by 5 percent including VAT in
local currencies compared to the same month last year. Sales in comparable
units decreased by 3 percent. Comparable units comprise the stores and the
internet and catalogue sales countries that have been in operation for at
least a financial year. Sales in February 2013 were negatively affected by
calendar effects of just over 3 percentage points due to the leap day on 29
In the first quarter, i.e. 1 December 2012 to 28 February 2013, sales
increased by 6 percent including VAT in local currencies compared to the
corresponding quarter last year. Sales in comparable units decreased by 3
percent. Sales in the quarter were negatively affected by calendar effects of
just over 2 percentage points.
Sales in the first quarter converted into SEK increased by 2 percent and
amounted to SEK 33,146 m (32,503) including VAT. Sales excluding VAT amounted
to SEK 28,392 m (27,832). The difference between the development in local
currencies versus SEK is explained by substantial negative currency
translation effects as a result of the continued strengthening of the Swedish
krona against most sales countries’ currencies.
To illustrate the impact of the currency translation effects: The reported
sales figure of SEK 33,146 m, would have been SEK 1.3 billion higher using the
same currency exchange rates as in Q1 2012.
The total number of stores amounted to 2,818 on 28 February 2013 versus 2,491
on 29 February 2012.
Percentage sales development for the month of March will be published on 15
April 2013 at 08.00 (CET).
Karl-Johan Persson, Managing Director
The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 March 2013.
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted
on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion
and quality at the best price. In addition to H&M, the group includes the
brands COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home.
The H&M Group has more than 2,800 stores in 48 markets including franchise
markets. In 2012, sales including VAT were SEK 140,948 million and the number
of employees is more than 104,000. For further information, visit
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