Accenture Achieves High Vendor Assessment by Gartner Inc. in Vendor Panorama for Trade Promotion Management

  Accenture Achieves High Vendor Assessment by Gartner Inc. in Vendor Panorama
  for Trade Promotion Management

Business Wire

NEW YORK -- March 15, 2013

Accenture (NYSE: ACN) received a high vendor assessment for its Accenture CAS
Trade Promotion Management (TPM) software solution in Gartner Inc.’s recently
published “Vendor Panorama for Trade Promotion Management in Consumer

Gartner assessed 14 service providers for the Vendor Panorama, which focused
on the TPM marketplace and leading vendors that help consumer goods companies
use technology to better manage their trade promotions.

“We believe the assessment of Accenture CAS in this new Vendor Panorama report
is recognition of our advanced trade promotion capabilities and cements our
reputation as a leading provider of TPM software,” said Henning Fromme,
Accenture CAS software product strategy and development lead. “Since
introducing the first web-based TPM solution, we’ve been dedicated to creating
an integrated sales platform that uses trade promotion management and
optimization to drive exceptional sales planning.”

Gartner believes that technologies related to managing trade promotions have
never been more relevant, as the average revenue expended by manufacturers for
promotions now exceeds 20%. More and more companies are leaving spreadsheets
for automated technologies, while others are adding promotion optimization
capabilities. In the Vendor Panorama, Gartner profiles the TPM/TPO market and
the leading software vendors across core areas, including: Completeness, User
Experience, Product Vision, Analytical Strength and Configurability.

Accenture CAS is also a key component within Accenture Perfect Promotion, part
of Accenture’s set of business services, which brings together Accenture’s
management consulting capability, industry skills, and Accenture CAS software
to create a highly differentiated solution for the consumer goods industry.
This end-to-end service is designed to help clients increase trade promotion
volume and effectiveness with less investment.

^1 Gartner, Inc. “Vendor Panorama for Trade Promotion Management in Consumer
Goods,” by Dale Hagemeyer, August 31, 2012.

About Accenture

Accenture is a global management consulting, technology services and
outsourcing company, with approximately 259,000 people serving clients in more
than 120 countries.Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world’s most successful companies, Accenture collaborates with
clients to help them become high-performance businesses and governments. The
company generated net revenues of US$27.9billion for the fiscal year ended
Aug. 31, 2012. Its home page is

Accenture Software combines deep technology acumen with industry knowledge to
develop differentiated software products. It offers innovative software-based
solutions to enable organizations to meet their business goals and achieve
high performance. Its home page is For more
information on Accenture CAS, visit

Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist
of the opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.


Julie Bennink, + 312-693-7301
Matt Samuel, + 44 20 7844 2055
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