MediaMind : Samsung Launches its Galaxy Note II Using DG's Advertising Technology

    MediaMind : Samsung Launches its Galaxy Note II Using DG's Advertising

    Samsung Launches its Galaxy Note II Using DG's Advertising Technology

    Samsung campaign in Spain launched by Starcom; Powered by DG MediaMind

March 14, 2013, New York, NY - DG (NASDAQ: DGIT), the world's leading ad
management and distribution platform announced today that Samsung is relying
on its advertising technology to power the launch of Samsung's Galaxy Note II
phone in Spain. In a tireless search for creative innovation, Samsung is
working with Starcom and DG MediaMind technology due to their track records in
running effective online ad campaigns.

Samsung has activated a wide online display format called the SideKick, an IAB
Rising Star that elegantly scrolls media content, essentially increasing ad
space in the same given area. Samsung has taken advantage of this space to
display the features of its new Galaxy Note II; directly taking its product
messaging to customers. 

Samsung's use of the SideKick format has enabled the characteristics of its
Galaxy Note II to be clearly set out in the content of the ad. The digital
campaign was launched by Starcom and DG MediaMind technology enhanced the high
interactivity of the format, inviting users to navigate and delve further into
the experience to discover the device's many qualities.

The campaign launch coincided with the Mobile World Congress, the mobile
sector's most important event. "Our strategy has sought to combine coverage
and affinity, by putting innovation first to highlight and show users in a
simple and up close way all the benefits and features of the Galaxy Note II,"
said Xiana González Rivera, Media Supervisor at Starcom.

"Formats like the SideKick with its large display area, allow users to
navigate what interests them, yielding greater brand visibility and user
engagement. We believe that for Samsung, a company that always focuses on
innovation and creativity in its advertising actions, the SideKick has worked
for them. The SideKick is one of the most impactful IAB Rising Stars," said
Manuel Ferreiro, Creative Team Leader at DG MediaMind.

The SideKick format enabled Samsung to show off the different aspects of the
Note II. Users experience the device's many features such as: Multi Window,
Air View, Easy Clip, Best Face, Paper Artist, and Amazing Display and Maximum
Performance. Users can also share the ad to Facebook, Twitter, YouTube and
LinkedIn, all without leaving the website.

View demo here

Download image here

For more information, visit

PR Contact

Samson Adepoju


This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: MediaMind via Thomson Reuters ONE
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