College Students Unveil Creative Renderings At Steel Market Development Institute's Steel Wheel Design Competition

   College Students Unveil Creative Renderings At Steel Market Development
                  Institute's Steel Wheel Design Competition

Winners awarded scholarships for wheel designs that capture the advantages of
steel

PR Newswire

SOUTHFIELD, Mich., March 14, 2013

SOUTHFIELD, Mich., March 14, 2013 /PRNewswire/ --The Steel Market Development
Institute's (SMDI) Wheels Task Force and Michelin announced the winners of
their fourth annual Steel Wheel Design Competition at Lawrence Technological
University (LTU) at the program's unveiling last week. The event, which
awarded scholarships for unique designs that communicate the lightweighting
and styling benefits of steel wheels, took place at the LTU campus in
Southfield. SMDI is a business unit of the American Iron and Steel Institute
(AISI).

"This years' student designers took steel to a new level, finding ways of
building on the performance advantages of steel in a creative and imaginative
way," Ron Krupitzer, vice president, automotive market for SMDI, said. "All
the competitors did a wonderful job presenting and showcasing how steel can
offer outstanding styling features, while offering the complete package of
structural efficiency, safety, sustainability and affordability."

Students designed wheels that celebrate steel and communicate lightweighting
and styling benefits for the theme "Hollywood steel: A science fiction theme
that is edgy, with an out-of-this-world feeling." The renderings and steel
wheel features were judged by a panel of steel and automotive designers and
engineers, and wheel manufacturers on the following criteria: material
celebration; changing customer perception by communicating environmental
benefits and performance; creativity and feasibility through a unique and
innovative design that maintains functionality; and an executed design concept
that complements the vehicle's aesthetics.

The winning wheel designs included:

  oGreg VanderVoord – Designed for the armored vehicle Terradyne Gurkha,
    VanderVoord's wheel features shape memory technology, which allows metal
    to deflect from its original form and quickly return back when heat is
    applied. The "tweel" concept helps minimize the risk of getting a flat
    tire by applying a flexible steel structure in place of rubber, creating a
    strong and uniquely styled wheel;
  oPeter Corey – Designed for Tesla Motors Model L, Corey's wheel is designed
    for electric and hybrid vehicles. According to Corey, by using steel to
    create a beautifully mellow resonating sound, the wheel technology helps
    pedestrians detect the vehicle, which typically produces less sound than
    vehicles with internal combustion engines. The resonating steel has a warm
    sound that is unobtainable with other metals. The advanced steel
    technologies allow for a thin rim, while remaining strong and allowing the
    resonator plate and cones to fit with the brake and rotor; and
  oMichael Levich – Designed for a Ford Police Interceptor Sedan 3.5L
    EcoBoost V6, Levich's wheel features parallel plate hydroforming to reduce
    thinning of material as would occur in a deep drawn stamping. The design,
    which uses two ultra-thin steel sheets that create a 3-D shape, allows for
    two steel types and thicknesses: a thicker, more rigid steel to protect
    against lateral wear and tear; and a thinner layer for optimum hydroform
    profile, using less pressure and lower tooling costs.

AISI serves as the voice of the North American steel industry in the public
policy arena and advances the case for steel in the marketplace as the
preferred material of choice. AISI also plays a lead role in the development
and application of new steels and steelmaking technology. AISI is comprised of
25 member companies, including integrated and electric furnace steelmakers,
and 125 associate members who are suppliers to or customers of the steel
industry. AISI's member companies represent over three quarters of both U.S.
and North American steel capacity.

SMDI grows and maintains the use of steel through strategies that promote
cost-effective solutions in the automotive, construction and container
markets, as well as for new growth opportunities in emerging steel markets.
For more news or information, visit www.autosteel.org or follow us on twitter
at www.twitter.com/smdisteel.

SMDI investors include:

  oAK Steel Corporation
  oArcelorMittal Dofasco
  oArcelorMittal USA LLC
  oNucor Corporation
  oSeverstal North America
  oThyssenKrupp Steel USA, LLC
  oUnited States Steel Corporation

SOURCE Steel Market Development Institute

Website: http://www.autosteel.org
Contact: Deanna Lorincz, +1-248-945-4763, dlorincz@steel.org or Jennifer
Greenfelder, +1-248-945-4767, jgreenfelder@steel.org