Edmunds.com Names Kia Soul To List Of Top Ten Cars For Pet Safety

      Edmunds.com Names Kia Soul To List Of Top Ten Cars For Pet Safety

Soul Recognized for its Ability to Keep Four Legged Friends Safe and

- Soul praised for its safety features and affordable price

- Edmunds.com calls for pets to be properly restrained

PR Newswire

IRVINE, Calif., March 14, 2013

IRVINE, Calif., March 14, 2013 /PRNewswire/ --Kia Motors America (KMA) has
been one of the fastest-growing car companies in the U.S. over the last five
years[1], and its top-selling urban passenger vehicle, the Soul, was recently
named to Edmunds.com's list of the 10 best vehicles for pet safety.
Edmunds.com selected 10 cars that offer the most comfort and safety for Fido
or Fifi at a great price. With a base MSRP of just $14,400[2], it's easy to
see why the editors of Edmunds.com found the 2013 Soul so appealing.

"The fun, funky and functional Kia Soul has been recognized for its many
positive attributes since first driving onto the scene back in 2009, and we
are pleased to be adding 'superior pet safety' to this long list of
accolades," said Michael Sprague, executive vice president, marketing &
communications, KMA. "For many, pets are considered members of the family, and
they deserve safe and comfortable transportation like the rest of us. The Soul
delivers on both of these fronts while also letting our furry friends travel
in style."

No stranger to pets, the iconic Soul has been a favorite among hamsters since
2009, when Kia introduced its landmark advertising campaign featuring the
stylish and urban, music-loving creatures. The Soul was chosen by Edmunds.com
for having a number of pet-friendly safety features such as standard side
curtain air bags for crash protection and rear privacy glass to keep animals
cool. The Soul's boxy shape also provides an abundance of headroom for larger
animals. Edmunds.com editors noted that the safety of pets in the car is
closely related to the safety of the vehicle's human passengers as improperly
restrained pets can pose a threat to occupants in the event of an accident or
even a minor fender bender.

"Not only are these vehicles safe for pets, but they also offer a certain
measure of convenience for pet owners," said Edmunds.com Automotive Content
Editor Warren Clarke. "And with each one of these vehicles starting at under
$35,000, owners won't have to chase their own tails to make ends meet."

About the 2013 Soul
The 2013 model year the Soul features technology and styling upgrades,
bringing a new level of cool with enhanced power and efficiency. New for 2013
are power-folding side mirrors, darkened chrome around the signature grille,
upgraded leather on the leather-wrapped steering wheel, standard
Bluetooth^®[3] wireless technology with steering wheel-mounted controls,
standard steering wheel-mounted audio controls, and cruise control. The Soul
now offers Idle Stop and Go (ISG) technology as part of the Eco Package which
senses when the vehicle is stopped and shuts off the engine to maximize
efficiency and results in reduced engine load and less fuel consumption.

Kia's Unprecedented Growth
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications for press
releases the moment they are published, subscribe at

About Edmunds.com
Edmunds.com is a car-shopping Web site committed to helping people find the
car that meets their every need. Almost 18 million visitors use our research,
shopping and buying tools every month to make an easy and informed decision on
their next new or used car. Whether you're at the dealership or on the go,
we're always by your side with our five-star Edmunds.com iPhone and iPad apps
and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips,
photos, videos and feature stories offer a friendly and authentic approach to
the automotive world. We're based in Santa Monica, Calif., but you can connect
with us from anywhere by following @Edmunds on Twitter or by becoming a fan of
Edmunds.com on Facebook.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

[1] Based on 5-year cumulative growth between 12-month retail sales for
periods ending February 2008 and February 2013 of all U.S. automotive brands.
[2] MSRP $14,400 for base model. MSRP excludes destination and handling,
taxes, title, license fees, options and retailer charges. Actual prices set by
retailer and may vary.
[3] The Bluetooth® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and tradenames are those of their respective owners. A compatible
Bluetooth® wireless technology enabled cell phone is required to use
Bluetooth® wireless technology.

SOURCE Kia Motors America

Website: http://www.kiamedia.com
Contact: Shamit Choksey, Zeno Group for Kia Motors America, +1-949-468-4819,
Shamit.choksey@zenogroup.com; or Scott McKee, +1-949-468-4813,
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