(The following press release from the McLaren Formula One team was
received by e-mail. The sender verified the statement.)
WOKING, SURREY, UK - 14th March 2013 - Vodafone and McLaren have today
confirmed that their very successful seven-year title partnership will conclude
at the end of the 2013 season.
Since 2007, Vodafone and McLaren have formed one of the most successful
partnerships in the history of motorsport. In the past six years, Vodafone
McLaren Mercedes has scored 34 Grand Prix victories, won the 2008 Drivers'
World Championship and last season won seven races - no other team won more.
Having met and exceeded all the highly ambitious targets that Vodafone had set
for its title partnership with McLaren, the company has now decided to focus on
business priorities away from Formula 1 sponsorship.
Vodafone continues to be only McLaren's fourth title partner in its 50-year
history and we are committed to innovate together, both on and off the track,
for the rest of this year.
While the current title partnership is in place with Vodafone, McLaren will not
disclose its new title partnership, but will make an exciting announcement on
2nd December 2013, following the last Grand Prix of the season.
Vodafone Group Chief Commercial Officer Morten Lundal said: "Vodafone and
McLaren set ourselves highly ambitious goals in 2007. Over the past six years,
we've set new standards in sports marketing together, and in doing so have
achieved all of those objectives. We look forward to continuing to work
together throughout the 2013 season."
Vodafone McLaren Mercedes Team Principal Martin Whitmarsh said: "We're
immensely proud that, having been set a number of ambitious challenges by
Vodafone back in 2007, together we've met or exceeded each and every one. Our
focus is on continuing to drive results for all our partners throughout the
2013 season and we look forward to making a major title partnership
announcement towards the end of the year."
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