NCR Silver Makes Everyday Easier for Small Businesses with Gift Card Update

  NCR Silver Makes Everyday Easier for Small Businesses with Gift Card Update

Business Wire

DULUTH, Ga. -- March 14, 2013

NCR Corporation announced today that the NCR Silver mobile point-of-sale (POS)
system has been updated to give small business owners the ability to easily
promote and grow their businesses with gift card programs.

NCR Silver’s gift card capabilities make loading, accepting and managing gift
cards as simple as taking credit card payments, giving small business owners
an easy, affordable way to create powerful business-building gift card

Existing customers typically give gift cards to potential new customers, so
gift cards are an important way to promote a business. And gift cards usually
result in sales much higher than the gift card’s face value. According to
industry research, 61 percent of gift card recipients spent more than the
value of the cards, with the average gift card holder spending an additional
$29 over the value of the card.

“Until now, small business owners relied on hard-to-manage paper gift
certificate programs – if they offered any gift certificate program at all,”
said Christian Nahas, vice president and general manager of NCR small business
team. “Integrating gift cards with NCR Silver gives small business owners the
power to easily build their business. It also sets up current customers to
tell others about the business while giving gifts to their friends and

Because NCR Silver is cloud-based, the gift card update easily deploys to
existing NCR Silver customers and is included in all new versions of NCR
Silver delivered to customers. The freedom and flexibility of the updates
empowers new and existing NCR Silver customers to respond quickly to changes
in customer expectations.

“We’re speaking with retail, hospitality and other businesses and their
consumers every day to stay ahead of business and shopper expectations to
ensure NCR Silver offers the tools and functions small businesses need today
and tomorrow,” said Nahas.

Powerful cloud-based technology allows NCR Silver to go beyond simple payment
swipe and cash-register functions, giving small business owners the power to
easily track sales, profits and inventory; market to customers with targeted
and customized email campaigns; analyze business trends; and manage business
finances. NCR Silver operates on Apple^® devices running iOS, like the iPad^®,
iPhone^® and iPod touch^®, giving small businesses the freedom to interact
with customers from anywhere. Apple devices are sold separately.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the
world connects, interacts and transacts with business. NCR’s assisted- and
self-service solutions and comprehensive support services address the needs of
retail, financial, travel, hospitality, gaming, public sector, telecom carrier
and equipment organizations in more than 100 countries. NCR ( is
headquartered in Duluth, Georgia. NCR is a trademark of NCR Corporation in the
United States and other countries.

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Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in
the U.S. and other countries.

IOS is a trademark or registered trademark of Cisco in the U.S. and other
countries and is used under license.


NCR Corporation
Mark Scott, 678-808-7721 (ph)
404-771-8658 (cell)
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