ClickSquared Appoints New CEO

ClickSquared Appoints New CEO 
BOSTON, MA -- (Marketwire) -- 03/14/13 -- 

--  Sam Zales, proven leader brings extensive track record of growth,
    innovation and deep customer perspective
--  Will continue to drive rapid growth, innovation and strong market
    adoption of ClickSquared's Cross-Channel Marketing Hub

ClickSquared, a global provider of SaaS cross-channel campaign
management software, today announced that its Board of Directors has
named Sam Zales CEO. Zales succeeds Wayne Townsend who had served as
ClickSquared's CEO since 2008.  
ClickSquared helps brands automate and deliver highly targeted,
relevant and effective cross-channel marketing campaigns, increasing
marketing velocity and ROI. ClickSquared's Cross-Channel Marketing
Hub has proven to increase retention rates by 28 percent, win-back
rates by 44 percent, call-center conversion by 25 percent and return
on marketing investment as much as 4X. 
"ClickSquared has established itself as one of the most promising
companies in the marketing software industry, and I'm thrilled to
join at such an exciting time. The company has an extraordinary
opportunity to help its clients realize the benefits of increased
customer engagement and more profitable customer relationships," said
Zales. "We'll continue our mission to provide B2C marketers with the
best integrated solution for executing targeted marketing campaigns
that allow them to test, learn and stay ahead of their competition."  
With more than 20 years of executive management and leadership
experience in the technology and marketing industries, Zales has
served in a variety of roles with global brands. Most recently, Zales
was President of Zoom Information where he led day-to-day operations
and oversaw the company's growth strategy into the marketing services
and sales intelligence arenas. Prior to Zoom Information, Zales was
President and CEO of, an online marketplace for
business purchasing which he led through its successful acquisition
by Reed Elsevier. Sam also spent ten years at American Express,
holding a variety of senior marketing roles. He began his career as a
management consultant at Bain & Company. He has also served as board
director and advisor to fast-growing venture-backed businesses
including Performable (acquired by HubSpot), Locu, Artfact, and The
Active Network.  
"We could not have selected a more talented individual for this
position. Sam excels at building technology-enabled marketing
solutions that deliver great results for clients. We know his track
record, leadership and vision will drive our growth and innovation in
the market. We're thrilled to have him on our team," said Brad
Woloson, Chairman of ClickSquared and General Partner at JMI Equity.
"And, on behalf of everyone at ClickSquared, I'd like to thank Wayne
Townsend for his many contributions over the years. Under his
leadership, ClickSquared executed a significant shift in strategy and
transformed marketing for many customers. He's been instrumental to
the company's success."  
About ClickSquared
 ClickSquared is the only company offering SaaS
cross-channel campaign management software, enabling B2C marketers to
design, manage and deliver data-driven marketing programs across
email, social, mobile, direct mail, survey, and web channels without
the cost and complexity of "big software" and multi-vendor
ClickSquared's Cross-Channel Marketing Hub and value added services
provide fast time-to-value, capture marketing efficiencies, deliver
high ROI and create lasting value for organizations of all sizes.  
ClickSquared has helped to build some of the world's best known
brands including ARAMARK Parks and Destinations, The Boston Celtics,
Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and
Resorts, Greyhound, HomeAway, Lenovo, Leading Hotels of the World and
Santander. ClickSquared has offices across the United States,
including its headquarters in Boston, Massachusetts as well as
offices in the United Kingdom. For more information, call
+1.857.246.7800 or visit or via the links
ClickSquared CONTACT:
Tier One Partners
Laureen Sanderson
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