Key Research Confirms Toshiba's 13-year Long Market Leadership in the A3 MFP Market in China

  Key Research Confirms Toshiba's 13-year Long Market Leadership in the A3 MFP
  Market in China

Business Wire

SHANGHAI -- March 13, 2013

Toshiba, the global leaders in printing and imaging products, solutions and
services, has for the 13th consecutive year retained its position as market
leader in the A3 MFP Product Category in China, according to regional industry
analysts Key Research Company.

Facts and Figures

"China's economic growth could be over 8 percent this year. China's economy
supports a very large part of global demand," Senior Industry Analysts told
Reuters recently. Full year growth in the world's second biggest economy rose
to 7.8 percent in 2012.

Interestingly, the A3 MFP market in China stood at 507,300 units in 2012, a 4
percent decline from 2011 according to Key Research. Although the Color MFP
devices grew 19 percent in sales units, the monochrome devices suffered a
decline of 6 percent compared to last year.

Toshiba maintained its leadership in the China A3 MFP market with a market
share of 17.9 percent, ranking unrivalled at No. 1 since 2000.

Leading market analysts in the APEC region Key Research put Toshiba at the top
of the league table of MFP solution providers in China, the company now for
the 13th year in a row confirming is strong market position in the world's
second largest economy.

Toshiba TEC Strategy

To further strengthen its market leadership in the MFP market in Asia, Toshiba
TEC will soon roll out a new, compact line of the award-winning e-STUDIO MFP
series. Toshiba will combine the brand's traditional virtues of reliability
and long life cycle with attractive price points.

According to market analysts, the region's economies continue to grow at a
high rate and Toshiba TEC is extremely well-positioned to meet the demand of
this booming Small and Medium-sized Businesses market segment (SMB). "The
company is proud to sign for a strong value proposition and a nationwide
distribution network aimed at delivering top service to customers in Asia
throughout the long product lifecycle of Toshiba TEC MFP solutions," Isao
Sugehara, President, Toshiba TEC China said.

Toshiba TEC's portfolio of monochrome MFPs in combination with a strong
offering of new color MFP solutions allows users from industries including,
agriculture, manufacturing, construction, real estate, banking and insurance,
transportation and logistics, healthcare as well as retail and entertainment 
to continuously improve on their efficient operations and increase their
bottom line.

Source: "China Copier & MFP Market Report 2013 March" published by Key
Research Inc./A3 Copier & MFPmarket

About Toshiba Tec Corporation

Toshiba Tec Corporation, a Toshiba company, designs and markets worldwide an
extensive range of technology products, including POS (Point of Sales) systems
and barcode printing equipment, label printing and RFID systems for the
manufacturing, logistics and retail industries; and kiosk and self-service
solutions for the retail, hospitality and transportation industries. Toshiba
Tec is a leading global provider of copiers and MFP for office use.

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Toshiba Tec Corporation
Hiromichi Kato, +81-3-6830-9303
Senior Manager
Products & Marketing Division
Global Solutions Business Group
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