3,500 Representatives Expected to Attend Primerica’s African American Leadership Council 13th Annual Conference in Atlanta

  3,500 Representatives Expected to Attend Primerica’s African American
  Leadership Council 13th Annual Conference in Atlanta

 Three-Day Event to Run From March 15-17 at the Georgia World Congress Center

Business Wire

ATLANTA -- March 14, 2013

Primerica, Inc. (NYSE:PRI), the largest independent financial services
marketing company in North America, announced that it will host approximately
3,500 representatives from across North America for its 13th Annual African
American Leadership Council (AALC) meeting in Atlanta at the Georgia World
Congress Center, March 15-17.

The event includes a variety of workshops focused on leadership, product
training and a variety of financial and marketing topics that are designed to
enhance and grow their Primerica businesses. Also scheduled for Saturday night
is a large general session attended by everyone registered for the conference.

The meeting will focus on the great opportunities that exist to educate
middle-income African American families about how to better prepare for a
secure financial future. African Americans are an increasingly upwardly mobile
demographic as evidenced by a 64% increase in households earning $75,000 or
more between 2000 and 2009 and today have an estimated buying power of some $1
trillion, yet when asked in a recent survey if financial services companies
effectively engage and show support for the black community, 78% of African
American respondents answered no.

Senior National Sales Director and Co-Chairman of the AALC, John Lennon of
Greensboro, North Carolina said, “Today, middle-income families are faced with
tough financial challenges and attendees will emerge from this conference
better prepared to help Main Street families. Almost 80% of African Americans
say they are either way behind or haven’t even started saving for retirement.
Primerica has more than 90,000 representatives and we do a great job of
meeting face-to-face with Main Street families in their homes and educate them
about the basic principles of how money works.”

Ivan Earle, Primerica Senior National Sales Director and AALC Co-Chairman of
Columbia, South Carolina said, “This annual conference provides a tremendous
opportunity for us to mentor, motivate and speed up the learning curve for
everyone in attendance. Another important part of this meeting is to recognize
and reward the success of Primerica representatives for their business

The conference will include product exhibits and a company bookstore with
Primerica training and motivational tools. Friday will feature general
meetings, as well as a reception and party. Breakout meetings will begin
Saturday 8:00 AM until 4:00 and include smaller, more targeted meetings, such
as Women in Primerica, Regional Vice President Workshops, Product Workshops
and more. Other workshops are designed to provide appropriate information and
motivation based upon the representative’s sales force designation and degree
of experience with Primerica. The AALC Conference will conclude with a general
session from 9:00 AM through 2:00 PM on Sunday.

Primerica, Inc., headquartered in Duluth, GA, is a leading distributor of
financial products to middle-income families in North America. Primerica
representatives educate their Main Street clients about how to better prepare
for a more secure financial future by assessing their needs and providing
appropriate solutions through term life insurance, which we underwrite, and
mutual funds, annuities and other financial products, which we distribute
primarily on behalf of third parties. In addition, Primerica provides an
entrepreneurial full or part-time business opportunity for individuals seeking
to earn income by distributing the company’s financial products. We insure
more than 4.3 million lives and approximately 2 million clients maintain
investment accounts with us. Primerica’s stock is included in the S&P MidCap
400 and the Russell 2000 stock indices and is traded on The New York Stock
Exchange under the symbol “PRI”.


Primerica, Inc.
Mark Supic, 770-564-6329
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