Choice Hotels International CEO And President Shares Global Perspective Of The Hospitality Industry

Choice Hotels International CEO And President Shares Global Perspective Of The
                             Hospitality Industry

PR Newswire

SILVER SPRING, Md., March 14, 2013

SILVER SPRING, Md., March 14, 2013 /PRNewswire/-- Today Stephen P. Joyce,
President and CEO of Choice Hotels International, Inc., (NYSE: CHH), gave an
insightful keynote speech at this year's MIPIM conference in Cannes, France,
the world's leading property market conference that brings together all the
key players in the real estate business -- investors, developers, end-users,
architects, hotel groups, public authorities and property associations.

In the keynote speech, Joyce highlighted how these days, maintaining
competitive success in the hotel business has become increasingly complex.
Hotel teams have to continually scan the environment, recognizing changes in
the economy, markets and society, and then accurately forecast how those
changes will impact the industry and its guests.

Addressing the global audience, Joyce spoke on the importance of technology in
today's society and hospitality industry. "I've been in the hotel industry
for 30 years…..and lately, I've come to understand I'm not just in the hotel
business, I'm in the technology business. And that's pretty exciting," said
Joyce. He also went on to say, "Success in the hotel business requires knowing
your customers. It demands a ubiquitous Internet and mobile presence, easy
electronic booking, robust loyalty programs and a focus on meeting the
increasingly universal demand for value."

While the economic impact has affected all markets and industries, Joyce noted
the travel industry has been extremely effective in contributing billions to
countries' gross domestic product. Development in real estate and hotels has
slowly started to gain momentum again, with hotel franchising attracting new
players and individuals who want to own something for themselves.

Joyce stated that the key market Choice is focused on is Europe, noting that
Europe is a market that is ready to be branded, is full of opportunities to
support independent hotels, and is where Choice Hotels is aggressively
focusing its international expansion.

"For Choice Hotels, we see a big opportunity in Europe, with the fragmented
European hotel landscape consolidating," Joyce said, "European hotels have
historically been unbranded. That trend is changing. Competing in e-commerce,
social media, loyalty rewards, and broader distribution to drive traffic to
your hotel is expensive and labor intensive. Affiliating with a brand company
allows operators to focus on the day-to-day challenges of running a hotel
while capitalizing on the many benefits afforded by a recognizable brand and
robust distribution platform."

About Choice Hotels

Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 499,000 rooms, in the United States and more than 30
other countries and territories. As of December 31, 2012, 394 hotels,
representing more than 31,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 88
hotels, representing approximately 7,800 rooms, were under construction,
awaiting conversion or approved for development in more than 20 other
countries and territories. The company's Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well at its Ascend
Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection
are proprietary trademarks and service marks of Choice Hotels International.

(C)2013 Choice Hotels International, Inc. All rights reserved.





SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Robin Pence, +1-301-592-5186, robin_pence@choicehotels.com
 
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