- Mazda's All-New Mid-Size Vehicle Features KODO 'Soul of Motion' Design
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PR Newswire

IRVINE, Calif., March 14, 2013

IRVINE, Calif., March 14, 2013 /PRNewswire/ -- Zoom-Zoom has never showcased
wallflower tendencies, so why start now? When the all-new 2014 Mazda6 entered
the competitive bread-and-butter world of the mid-size passenger car segment,
the vehicle excelled in key consumer needs such as fuel economy, safety
technology, performance and driving dynamics. And while bold lines and taut
features were noticeably absent from its counterparts, the Mazda6 proudly
wears its equally skin-deep beauty also on its sleeve. This unexpected focus
on design and style has propelled the vehicle as a recently named finalist for
the 2013 World Car Design of the Year Award.

Outlasting Renault, Land Rover and Volkswagen in the latest round of the
voting, the 2014 Mazda6 will share the stage with the Aston Martin Vanquish
and Jaguar F-Type at the New York International Auto Show where a winner will
be announced during a press conference on March 28. With design the sole
focus of this award, these unlikely real-world competitors are competitors

An evolution of the TAKERI Concept, Mazda's new mid-size features the brand's
KODO "Soul of Motion" design language, which is inspired by the movement of
animals in the wild—their ability to showcase power in its purest form
combined with agile finesse. KODO's prominent personality, inside and out,
easily distinguishes the Mazda6 from competitive people movers, whose
personalities seem to have been relegated to match their prudish exteriors.
The Mazda6 makes no excuses for its muscular manner nor does it need to. With
pronounced sheet metal strokes, the vehicle evokes a controlled intensity,
seemingly moving yet standing still. Not meant to be ignored, the stunning
Mazda6 presents an uncommon but welcome appeal of emotion to the mid-size

The World Car of the Year awards were inaugurated in 2003 to reflect the
reality of the global marketplace as well as to recognize and reward
automotive excellence on an international scale, and are intended to
complement, not compete, with existing national and regional Car of the Year

A jury of 66 top-level automotive journalists representing nearly every
continent selects the finalists every year. For specific categories, such as
Green Car and Design, a panel of experts in each field reviews each candidate
and provides recommendations for the jurors. This year's design experts are
Masatsugu Arimoto (Japan), Silvia Baruffaldi (Italy), Gernot Bracht (Germany),
Sam Livingstone (UK) and Tom Matano (United States).

On sale now, the 2014 Mazda6 starts at $20,880[1] MSRP and is the second
vehicle in the Mazda lineup to fully incorporate SKYACTIV®^^[2] TECHNOLOGY,
the brand's breakthrough engineering approach toward increasing overall
vehicle efficiency. Offering both powerful performance and improved fuel
economy, the 2014 Mazda6 features best-in-class highway fuel economy of 38
miles per gallon (MPG). Available with a SKYACTIV-G 2.5-liter gasoline
engine, a SKYACTIV-D 2.2-liter clean diesel engine will be offered on 2014
Mazda6 vehicles during the second half of the year.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography

B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

[1] Starting price is manufacturer's suggested retail price (MSRP) for lowest
trim level. MSRP does not include $795 destination charge (Alaska $840),
title, taxes, license, options and dealer charges. Actual prices set by dealer
and may vary.
[2] SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Beverly Braga, Mazda North American Operations, +1-949-727-6751; Eric
Booth, Mazda North American Operations, +1-949-727-6144
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