ASCC Lays Foundation to Repeat Tito’s All-American Success Story
MIRAMAR BEACH, Fla. -- March 14, 2013
Although the $1.2 billion super-premium vodka market in the U.S. keeps on
growing every day, the stiff competition for vodka-drinkers’ dollars leaves
many emerging producers badly in need of a drink. That’s why the Aristocrat
Group Corp.’s (OTCBB: ASCC) brand management division, Luxuria Brands, is
pouring time and effort into replicating an all-American, brand-building
success story with its new vodka line.
In a market largely dominated by imports—Holland’s Ketel One, France’s Grey
Goose, Sweden’s Absolut and more—Tito’s Handmade Vodka has blazed a path to
success without a pretty name, fancy bottle or million-dollar ad budget.
Founded back in 1997 by entrepreneur Bert "Tito" Beveridge in Austin, Texas,
Tito’s has risen from a one-man operation to a business that sells more than
half a million cases a year.
It’s a success story that ASCC is studying closely.
“At the heart of Tito’s success is the quality of the product,” says ASCC CEO
Robert Federowicz. “This is a vodka that won the double gold medal at the
world spirits competition in 2001, where 28 judges said it was the best of 72
“But the brand was also built with a lot of beating the pavement, telling his
stories, and giving away samples at big events like Austin City Limits, SXSW
and Jazz Fest,” Federowicz continued. “So, music has played a key role in
bringing people together around this product. That’s a lesson we’re taking to
Along with spreading the word at established events like SXSW, however, ASCC
is creating its own. Recently, the company announced that Luxuria Brands will
host a series of professional talent searches across the U.S. in order to find
the perfect rising star around whom to build a glamorous, celebrity lifestyle
“Celebrity branding power is enormous, and many fruitful partnerships in the
vodka industry have proven,” Federowicz said. “We’re looking for the right
performer to grow alongside our brand.”
ASCC sees vodka, America’s best-selling spirit, as the key element to growing
its brand management division, Luxuria Brands. The success of the endeavor
will allow the company to compete in a highly profitable sector alongside
Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York &
Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
For more information on this initiative, please
Follow ASCC on Twitter atwww.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The company
targeted the growing market for quality domestic liquor in order to deliver
maximum returns to our shareholders.
TheAristocrat Group Corp.is also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.
The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
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