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SapientNitro Helps Investment Firm Brown Advisory Improve Service for Today’s Always-on Customers

  SapientNitro Helps Investment Firm Brown Advisory Improve Service for
  Today’s Always-on Customers

Business Wire

WASHINGTON -- March 14, 2013

SapientNitro, part of Sapient (NASDAQ: SAPE), and Brown Advisory, an
independent investment firm that is committed to delivering first-class
investment performance, strategic advice and the highest level of client
service, today announced the launch of TouchPoint, a new client web portal
that extends into a digital environment the standard-setting level of customer
experience that Brown Advisory is known for.

“TouchPoint reflects Brown Advisory’s dedication to client service and
transparency,” said Michael D. Hankin, President and CEO of Brown Advisory.
“We knew that we owed the institutions, families and advisors we serve the
ability to access and customize their portfolios in ways that are most
valuable to them. In a world where the lines between physical and digital are
blurring, we turned to SapientNitro to apply their top-notch creative, brand
and digital expertise to ensure that our clients receive the same superior
service and trusted Brown Advisory experience regardless of where and how they
engage us—at home, at work, or on-the-fly.”

TouchPoint allows clients to connect securely to Brown Advisory and access
timely information about their portfolios and progress toward their financial
goals. The new portal, designed to better serve today’s always-on consumer,
features omni-channel, multiple-device support and state-of-the-art
functionality, including daily data overviews, visually rich market updates
and the most advanced Internet security, helping to keep Brown Advisory and
its clients safe and secure.

“Creating a seamless client experience that reflects Brown Advisory’s values
and commitment to service across touchpoints was a top priority, but the
challenge lay in how to make the product engaging and intuitive while
protecting the security of clients’ financial data,” said Deepak Sobhani, vice
president of SapientNitro. “TouchPoint is a great example of how we are
working in partnership with our clients to leverage the best of brand
creative, digital engagement, and technology expertise to navigate this new
digitized, borderless world.”

Once logged into TouchPoint – whether on a PC, smartphone or tablet – clients
can:

  *Access timely information about their portfolios, including the latest
    market values, estimated performance, holdings, transactions, and
    gain/loss
  *Review their asset allocation by asset class, risk/liquidity spectra and
    Brown Advisory’s proprietary Three-Bucket Allocation model
  *View portfolio information by specific accounts or group of accounts,
    including aggregating accounts across custodians
  *Securely access documents from their Brown Advisory client team
  *Grant “delegate access” to trusted attorneys, accountants or other outside
    advisors

About Brown Advisory

Brown Advisory (http://www.brownadvisory.com) is an independent investment
management firm, with approximately $34 billion in client assets, with
principal offices in Baltimore and Washington, D.C., as well as in Boston,
Wilmington, Del., Chapel Hill, N.C., and London. The Firm’s institutional and
private clients are based in all 50 states and 22 countries and are serviced
by over 300 employees worldwide, all of whom are equity owners of the firm.

About SapientNitro

SapientNitro^SM, part of Sapient^® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating never-ending
stories across brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet the power
and scale of systems thinking.

SapientNitro’s Idea Engineers represent a connected powerhouse of creative,
brand and technology expertise - one global team collaborating across
disciplines, perspectives and continents to create game-changing success for
our Global 1000 clients. We partner with industry-leading clients such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in
more than 30 cities across The Americas, Europe and Asia-Pacific. For more
information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation.

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Contact:

Media Contact:
SapientNitro
David LaBar, +1-646-478-9846
dlabar@sapient.com
or
Brown Advisory Contact:
Dukas Public Relations
Stephanie Dressler, +1-646-808-3701
Stephanie@dukaspr.com
 
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