TOYOTA x STUDIO4C's "PES (Peace Eco Smile)" Participates in Tokyo International Anime Fair 2013; New Collaboration Project "NEXT

      TOYOTA x STUDIO4C's "PES (Peace Eco Smile)" Participates in Tokyo
 International Anime Fair 2013; New Collaboration Project "NEXT GENERATION -
             PES (Peace Eco Smile) - CROSS COLLABORATION" Begins!

PR Newswire

TOKYO, March 14, 2013

TOKYO, March 14, 2013 /PRNewswire/ --Toyota Motor Sales & Marketing (TMSM)
will exhibit PES (Peace Eco Smile), an original animation project produced in
collaboration with Studio4C, at "Tokyo International Anime Fair 2013" (TAF),
held from March 21 to 24, 2013, at Tokyo Big Sight.

In 2013, TMSM started a new collaboration project, "NEXT GENERATION - PES
(Peace Eco Smile) - CROSS COLLABORATION," to communicate its message globally
through various kinds of collaborations in organic connections with other
people, things, and places.


The main attraction of PES's new project is to make original animation movies
in collaboration with directors who represent the Japanese animation industry.
They all share ToyToyota project's philosophy of seeking harmony among people,
society and the global environment, and the development of a sustainable
society through manufacturing in the background of their creation. The first
production of this new project will be announced on March 21 at PES booth.

There will be a special symposium, "TOYOTA X STUDIO4C meets ANA: A new
departure for global strategies built on soft power," as a stage event for TAF
on March 21. It will present and discuss about a new strategy for business
collaboration called "Cross Collaboration," aiming to disseminate the spirit
of Japan to the world through diverse content that contains a national
character and its peculiar value as a soft power, and from a global
perspective. Speakers: Takao Minai (TMSM), Eiko Tanaka (STUDIO4C), Shotaro
Sano (ANA) and Takashi Kitajima (Tokyo Metropolitan Government).
Press registration form:

A collaboration between two projects "PES" and "IS JAPAN COOL?" by ANA
( will be a new attempt aiming to build
unprecedented demand in global markets by pooling and promoting cultural
content together, rather than separately as the regular products or services.

Also at the fair, PES booth showcases many attractive devices that will allow
attendees to experience PES's complex world of reality and virtual reality. In
addition, a special talk event will be held on the mini-stage at the PES booth
several times during TAF.

The special PES website:

Takao Minai, Hiroshi Inagawa
Toyota Motor Sales & Marketing Corporation
Tel: +81-565-23-0720/0727

SOURCE Toyota Motor Sales & Marketing Corporation

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