Photo Release -- Vera Bradley Baby Collection Now Available

Photo Release -- Vera Bradley Baby Collection Now Available

Baby Collection Launches in Conjunction With Exclusive Tiny Prints Stationery
Line

FORT WAYNE, Ind., March 14, 2013 (GLOBE NEWSWIRE) -- Vera Bradley Designs,
Inc. (Nasdaq:VRA) is adding to its family. After nearly 31 years as a handbag,
accessory and gift designer and retailer, Vera Bradley is launching a Baby
collection. Vera Bradley Baby is now available at Vera Bradley retail stores,
participating retail partners, and verabradley.com. Additionally, the Vera
Bradley for Tiny Prints baby stationery debuts today and is sold exclusively
on Tiny Prints at http://www.tinyprints.com/verabradley/.

Vera Bradley Baby
 Vera Bradley Baby is available at
 http://www.verabradley.com.

Vera Bradley for Tiny Prints
 Vera Bradley for Tiny Prints available
 at http://www.tinyprints.com.

Photos accompanying this release are available at
http://www.globenewswire.com/newsroom/prs/?pkgid=17594and
http://www.globenewswire.com/newsroom/prs/?pkgid=17595.

Vera Bradley Baby includes apparel items, baby gifts and several baby bag
styles. Customers also have the ability to personalize two items, the Plush
Blanket and Lovey Bunny with initials or a name.

"Baby is a natural fit for Vera Bradley," said Barbara Bradley Baekgaard,
co-founder and chief creative officer. "We have an annual baby shower at our
company to celebrate our employees who have had babies that year. Our fans
love sharing Vera Bradley, and Vera Bradley Baby is another gift giving
opportunity."

Vera Bradley is also partnering with the leading premium online stationery
boutique, Tiny Prints, to offer a collection of stylish baby stationery
including personalized baby shower invitations, birth announcements, thank you
notes, and address labels, that showcase Vera Bradley's colorful prints and
designs. Vera Bradley customers will enjoy Tiny Prints white glove service,
which includes the ability to work one-on-one with a stationery designer,
choice of many premium paper options and always 100% perfection guaranteed.

"At Tiny Prints, we know personalized baby stationery becomes a lasting
memento of precious newborn moments," said Laura Ching, chief design officer
at Tiny Prints. "The new Vera Bradley for Tiny Prints baby collection is a
bright and colorful collection that many parents will enjoy sharing with loved
ones."

About Vera Bradley

Vera Bradley infuses color into all aspects of women's lives with vibrant
handbags, accessories, luggage, eyewear, travel items and gifts. Founded in
1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the brand inspires
women to "be colorful" with designs that reflect their personal style.
VeraBradley employs 2400. The company's commitment to BreastCancer research
continues to expand through the VeraBradley Foundation for BreastCancer. For
more information about VeraBradley (Nasdaq:VRA), visit
verabradley.com/mediaroom.

These photos are also availablevia AP PhotoExpress.

CONTACT: Vera Bradley PR - Melissa Schenkel, 260.207.5176
         Vera Bradley IR - Paul Blair, 260.207.5183