Groups of Friends Wanted for Ultimate Miller Time "Internship"
Miller Lite Partners with Fox's "The Internship" Movie, Launches Promotion to
Award Its Own Unbelievable "Internship" Opportunity
CHICAGO, March 14, 2013
CHICAGO, March 14, 2013 /PRNewswire/ --Vince Vaughn and Owen Wilson are
taking on a dream internship this summer. They're not the only ones.
Miller Lite is partnering with 20^th Century Fox's summer comedy movie "The
Internship," which arrives in theaters everywhere June 7 and stars Vaughn and
Wilson. Inspired by the film, Miller Lite is going to give four
legal-drinking-age friends the experience of a lifetime: A two-week Miller
Time "Internship" that will take them across the country for a series of
special Miller Lite events.
The winners of the two-week "internship" will travel in a customized Miller
Time "Internship" RV that will feature all the elements of a great "mancave,"
stopping in Philadelphia, Charlotte, Milwaukee, Chicago, Dallas, Las Vegas and
Los Angeles. Instead of filing papers and fetching coffee, they'll deliver
beer to the hottest pool party in Vegas, go behind the scenes to see how
Miller Lite is brewed, become honorary members of Brad Keselowski's pit crew
on race day and walk the red carpet in Los Angeles for the premiere of "The
"Our partnership with 'The Internship' film led us to wonder, what would a
dream internship with Miller Lite look like?" said Ryan Reis, senior director
of marketing for Miller Lite. "Miller Time is all about great times over a
beer with good friends, so the winners had to be a group of friends rather
than an individual. And to deliver on the great times part of that equation,
we're going to fill their internship with the type of experiences only Miller
Lite can deliver."
Now through April 7, beer drinkers can enter for a chance to win the Miller
Time "Internship" through an open call for entries on Facebook.com/MillerLite.
Sets of four friends must enter together.
A panel of judges will select 15 groups from the initial pool of entries for
the Miller Time "Internship." Groups that are selected will participate in a
screening via an online video conference or in person at MillerCoors
headquarters in Chicago. The winning group will hit the road for the Miller
Time "Internship" from approximately May 17 through May 30.
Miller Lite, which is the official beer of South by Southwest, launched the
entry process for the Miller Time "Internship" today at the festival in
Austin, with the help of actors Josh Brener, Josh Gad and Max Minghella, all
of whom star in "The Internship."
"We are thrilled to partner with Miller Lite on 'The Internship'," said
Zachary Eller, senior vice president, marketing partnerships and promotions at
20^th Century Fox Films. "Their program, with a total 360-degree activation
through media, packaging, on-premise and digital channels, is going to
generate enormous excitement about the movie with their consumers. The Miller
Lite 'Internship' program is a smart and fun way to engage fans.We think
Miller Lite and the film is a great brand fit."
The Miller Lite partnership with "The Internship" is being supported with TV
and out-of-home advertising, retail point-of-sale materials, digital marketing
and public relations. For additional information about the rules and entry
process for the Miller Time "Internship" and the brand's partnership with "The
Internship," visit Facebook.com/MillerLiteor follow @MillerLite on Twitter.
About "The Internship" and 20^th Century Fox
In THE INTERNSHIP, Billy (Vince Vaughn) and Nick (Owen Wilson) are salesmen
whose careers have been torpedoed by the digital world. Trying to prove they
are not obsolete, they defy the odds by talking their way into a coveted
internship at Google, along with a battalion of brilliant college students.
But, gaining entrance to this utopia is only half the battle. Now they must
compete with a group of the nation's most elite, tech-savvy geniuses to prove
that necessity really is the mother of re-invention. The film was directed by
Shawn Levy from a screenplay by Vince Vaughn and Jared Stern, and a story by
Vince Vaughn. The producers are Vince Vaughn and Shawn Levy.
One of the world's largest producers and distributors of motion pictures,
20^th Century Fox Film produces, acquires and distributes motion pictures
throughout the world. These motion pictures are produced or acquired by the
following units of 20^th Century Fox Film: Twentieth Century Fox, Fox 2000
Pictures, Fox Searchlight Pictures, Fox International Productions and
Twentieth Century Fox Animation.
Built on a foundation of great beer brands and nearly 300 years of brewing
heritage, MillerCoors continues the commitment of its founders to brew the
highest quality beers. MillerCoors is the second-largest beer company in the
United States, capturing nearly 30 percent of beer sales in the U.S. and
Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors
has a broad portfolio of brands across every major industry segment. The
portfolio is led by the company's premium light brands: Coors Light, Miller
Lite and Miller64.Coors Light, the World's Most Refreshing Beer, offers
consumers refreshment as cold as the Rockies.Miller Lite established the
American light beer category in 1975, offering beer drinkers a light beer that
tastes like beer should.Miller64 is 64 calories of crisp, light taste that
complements a balanced lifestyle. MillerCoors brews premium beers Coors
Banquet and Miller Genuine Draft, and economy brands Miller High Life and
Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import
division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and
features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon
Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates
eight major breweries in the U.S., as well as the Leinenkugel's craft brewery
in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in
Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The
MillerCoors vision is to create the best beer company in America through great
people changing the way America enjoys beer. MillerCoors builds its brands the
right way through brewing quality, responsible marketing and sustainable
environmental and community impact. MillerCoors is a joint venture of
SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com,
at facebook.com/MillerCoorsor on Twitter through @MillerCoors.
Contact: Scott Bussen, MillerCoors, +1-312-496-2969,
firstname.lastname@example.org; Kirby Shiffler, Olson PR, +1-312-377-4132,
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