Bauer Hockey Partners with BCHL as Official Provider of Uniforms, Apparel &
Elite Junior League Cites Trusted Brand, Player Demands as Contributing Factors
EXETER, NH, March 14, 2013 /CNW/ - Bauer Hockey, Inc., the world's leading
manufacturer of ice hockey equipment, announced today that it has become the
new official uniform, equipment and apparel provider for the British Columbia
Hockey League (BCHL), one of the top junior organizations in North America.
This exclusive three-year partnership starting with the 2013-14 season will
include uniforms, equipment and apparel for the BCHL's approximately 360
"As one of the premier Junior 'A' leagues in Canada, we're proud to be
partnering with Bauer Hockey because they consistently deliver the best
quality and performance in hockey equipment and have recently expanded into
uniforms," said John Grisdale, who played eight seasons in the NHL and is now
Commissioner of the BCHL. "Bauer is a known and trusted brand that is
demanded by our elite players, and I'm looking forward to this partnership."
With a storied tradition dating back to 1961, the BCHL currently has 16 teams
in the province of British Columbia. This agreement includes 22 players per
team, plus an estimated 10 front office staff and volunteers per team and
about 40 on-ice officials across the league.
Between 2000 and 2010, 69 players were drafted directly from the BCHL by teams
in the NHL, and it is the No. 1 feeder league into college hockey in the
United States. Each year the league sends between 100 and 130 graduates on
to NCAA and CIS scholarships.
"We're excited about this new opportunity that offers growth for our company
as well as the chance to showcase our innovative products in this elite junior
league," said Kevin Davis, President and CEO of Bauer Performance Sports.
"This exclusive agreement is a significant step forward for our new but
growing team apparel program. We are a one-stop shop for associations, teams
and leagues with our ability to now provide uniforms as well as high
This agreement includes team uniforms, helmets, visors, sticks, gloves, pants,
apparel and bags. Bauer Hockey's new team program provides convenience and
consistent branding to its partners and to both youth programs and the most
elite level teams around the world.
ABOUT BAUER HOCKEY
Bauer Hockey is the world's most recognized designer, marketer and
manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer
Hockey developed the first skate with a blade attached to a boot, forever
changing the game of hockey. Since then, Bauer Hockey has continued to develop
the most sought after products in the industry, including the widely
successful SUPREME, VAPOR and NEXUS lines of products. Bauer Performance
Sports, a publically traded company on the Toronto Stock Exchange, is the
parent company of Bauer Hockey, and its affiliated entities own Mission Roller
Hockey, Maverik Lacrosse, Cascade Sports and Inaria. For more information,
visit Bauer Hockey's website at www.BAUER.com.
ABOUT THE BCHL
The BCHL is in its 51(st) season of operation and has 16 franchises around the
province of B.C. The league is noted for its strong coaching and player
development and is heavily scouted every season by evaluators at the college
and professional level. This season, there are 28 league graduates playing in
the NHL, about 250 others playing collegiate hockey in Canada and the United
States along with countless others playing professionally in North America and
MEDIA INQUIRIES Brent Mutis, BCHL communications firstname.lastname@example.org 604-422-8783
Tory Mazzola Global Communications Manager Bauer Hockey Phone: 603-430-2111 x
SOURCE: BAUER HOCKEY, INC.
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CO: BAUER HOCKEY, INC.
ST: New Hampshire
NI: SPORTS VNT
-0- Mar/14/2013 15:00 GMT
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