Porter Novelli Launches Proprietary Analytics System that Tracks the Totality
of a Conversation
NEW YORK, March 14, 2013
NEW YORK, March 14, 2013 /PRNewswire/ --Global public relations leader Porter
Novelli announced the introduction of PN Sonar, a proprietary new monitoring
and analytics system that captures the entire conversation taking place about
a brand or organization – across print, broadcast and digital media – and uses
algorithms based on client-specific lexicons to yield immediate and actionable
"PN Sonar is quite unique in the marketplace in that we are capturing and
analyzing the totality of the dialogue happening across all traditional and
social media, and using both our own team and machine-based processing to
drill down to the heart of the conversation," said Karen van Bergen, CEO,
Porter Novelli. "As a result, we can move very rapidly to make strategic
recommendations or campaign refinements that will result in immediate and
measurable business impact, and put our clients in a position greater than
they had been before."
PN Sonar's algorithms combine machine learning with human coding to ensure
accuracy and scalability. Processed conversation data feeds into customizable
dashboards, reporting against clients' internal success benchmarks and
highlighting trends and impact across digital and traditional channels.
Clients use PN Sonar to inform strategies, identify burgeoning trends and
deliver precise program measurement.
"What makes PN Sonar so extremely valuable is that we are able to customize
discrete listening programs on a client-by-client, brand-by-brand basis,"
added Joe Shantz, senior vice president, analytics, Porter Novelli. "We work
together with our clients to build the lexicon and grammar unique to our
client's business which lets us zero in on what's really meaningful to
consumers. With this information, we can help clients strengthen emotional
bonds with consumers, mitigate looming problems, or identify ideas for new
products and services. It's a real-time expansive window into the discussion."
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With
90 offices in nearly 60 countries, we deliver best-in-class service to clients
around the globe. As the agency that pioneered social marketing, Porter
Novelli's heritage is grounded in influence – motivating people to change
deeply ingrained behaviors that are rooted in cultural and social norms. This
is achieved by identifying and activating against key insights that drive
transformational change-- going beyond just "solving a problem." The result is
greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com. Porter Novelli
is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:
OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of
marketing communications disciplines. DAS includes over 200 companies, which
operate through a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.
SOURCE Porter Novelli
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