GfK Will Highlight Emerging Markets, Consumer/Brand Relationships, and
“NextGen” Researchers at ARF Re:think
NEW YORK -- March 13, 2013
In high-profile addresses and presentations at this year’s ARF Re:think
conference, GfK will focus on some of the most pressing topics for marketers
and advertisers today – emerging markets, mobile technology, the evolving
relationships between consumers and brands, and the search for a new
generation of innovative market researchers.
The conference takes place on March 17^th through 20^th at the Marriott
Marquis in New York City, and features dozens of speakers from around the
On Tuesday morning, GfK Global CEO Matthias Hartmann will deliver a keynote
address on “How the Research Industry Will Win in Emerging Markets,” One of
the foremost leaders in market research worldwide, Hartmann will describe how
mobile technology and other innovations will be key to leveraging these
growing markets for marketers and researchers alike.
“I am very pleased to be leading such a strong GfK presence at this year’s ARF
Re:think,” said Hartmann. “As digital information transforms advertising and
marketing globally, we see rich opportunities for market research to play a
broader, more strategic role. Understanding consumers and adapting quickly to
their changing needs remain the keys to success for brands in every category.”
On Monday, GfK will host a Learning Session on “Dating the Promiscuous
Consumer,” in which brand and planning executives from ExxonMobil, Leo
Burnett, Method KPH, and Tremor Video will dialogue with GfK’s Eric Villain
(Managing Director, Brand and Customer Experience) about people’s increasingly
fickle relationships with brands.
As part of the Key Issue Forums on Wednesday, John Wittenbraker (Global
Director of Innovation, Brand and Customer Experience, GfK) and Helen Zeitoun
(Global Head of Brand and Customer Experience, GfK) will discuss “Brand
Strategy and Influence in the Relationship Economy.”
Also on Wednesday, GfK’s Tim Kenyon (Manager, Consulting) will take part in
the panel discussion “A Day in the Life of a Young Researcher,” focusing on
ways that MR can nurture up-and-coming professionals.
At the Great Mind Awards luncheon on Wednesday, David Krajicek, CEO of GfK
Consumer Experiences North America, will present awards for research
innovation, rising stars, outstanding ARF member contributions, quality in
research, lifetime achievement and more.
A team of GfK brand experts – Danica Allen, Oliver Hupp, Raimund Wildner, John
Wittenbraker, and Helen Zeitoun -- are finalists in the Innovation category
for their groundbreaking studies of consumer/brand relationships (CBR) and the
ways consumers experience brands (ConX). In addition, GfK’s Nicole Tomei
Zwolinski is a President’s Award finalist.
At the Great Mind luncheon, Krajicek will also introduce the winners of GfK’s
second Next Generation Competition for undergraduate marketers and market
researchers. The winning team will present the results of its original
research on Hispanic consumers in the US.
“We are thrilled to be nurturing the next generation of market researchers
through this competition,” said Krajicek. “As the world of consumer
information changes, market researchers need to take on new roles and acquire
fresh skills. We want to be instrumental in giving today’s college students
early experience with our dynamic industry, and help them focus on the issues
that will face tomorrow’s ‘insight hunters’.”
GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012,GfK’s sales amounted to EUR 1.51 billion.
To find out more, visit www.gfk.com/us or follow GfK on Twitter:
GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Press spacebar to pause and continue. Press esc to stop.