ADA-ES Awarded Contracts for 10 Activated Carbon Injection Systems from Three Utilities

  ADA-ES Awarded Contracts for 10 Activated Carbon Injection Systems from
  Three Utilities

 Awards highlight ADA’s continued traction in the emission control equipment
                                    market

     Company to present at the 25th Annual ROTH Conference on March 18th

25th Annual ROTH Conference

Business Wire

HIGHLANDS RANCH, Colo. -- March 13, 2013

ADA-ES, Inc. (NASDAQ: ADES) (“ADA”) today announced that it has received
awards from three utilities to supply ten Activated Carbon Injection (ACI)
systems. Work on the contracts, which collectively are valued at more than $7
million, will begin immediately with deliveries in the fourth quarter of 2013
and in 2014.

The contracts are the result of the recent EPA Mercury and Air Toxics Standard
(MATS), which requires coal-fired power plants to reduce emissions of mercury
and sulfuric, hydrochloric and other acid gases by April 2015. ADA believes
that MATS and other emission control regulations could generate a total market
in excess of $1 billion for ACI and Dry Sorbent Injection (DSI) systems, and
the Company expects to maintain a combined market share of about 35%. The
enactment of MATS has recently created a significant increase in ACI and DSI
procurement activities, and ADA has been active in its response to this
market. With these new contracts ADA has received awards for DSI and ACI
systems with a potential total value of over $50 million. In addition to these
awards, ADA has active bids totaling over $125 million for ACI systems and
over $160 million for DSI systems.

Dr. Michael Durham, President and CEO of ADA, stated, “We are very pleased to
be awarded these projects by our customers and proud to provide them with
solutions to ensure compliance with the new federal rules. The market for
equipment to meet the federal MATS rules continues to accelerate and we expect
that additional contracts for DSI and ACI systems will be awarded soon.”

The 25th Annual ROTH Conference

ADA will be presenting at the 25th Annual ROTH Conference at 9AM PDT on March
18th. The presentation will not be webcast; however a copy of the slides to be
used at this event will be available via the Investor Information section of
ADA’s web site, www.adaes.com, on or before March 18, 2013, and will also be
filed on Form 8-K with the Securities and Exchange Commission (SEC).

About ADA

ADA is a leader in clean coal technology and the associated specialty
chemicals, serving the coal-fueled power plant industry. Our proprietary
environmental technologies and specialty chemicals enable power plants to
enhance existing air pollution control equipment, minimize mercury, CO2 and
other emissions, maximize capacity, and improve operating efficiencies, to
meet the challenges of existing and pending emission control regulations.

With respect to mercury emissions:

  *Through our consolidated subsidiary, Clean Coal Solutions, LLC (“CCS”), we
    provide our patented Refined Coal (“RC”) CyClean™ technology to enhance
    combustion of and reduce emissions of NOx and mercury from coals in
    cyclone boilers and our patent pending M-45™ and M-45-PC™ technologies for
    Circulating Fluidized Boilers and Pulverized Coal boilers respectively.
  *We supply Activated Carbon Injection (“ACI”) and Dry Sorbent Injection
    (“DSI”) systems, mercury measurement instrumentation, and related
    services.
  *Under an exclusive development and licensing agreement with Arch Coal, we
    are developing and commercializing an enhanced PRB coal with reduced
    emissions of mercury and other metals.

In addition, we are developing CO2 emissions technologies under projects
funded by the U.S. Department of Energy (“DOE”) and industry participants.

This press release contains forward-looking statements within the meaning of
Section 21E of the Securities Exchange Act of 1934, which provides a "safe
harbor" for such statements in certain circumstances. The forward-looking
statements include statements or expectations regarding expected deliveries of
ACI and DSI systems, future markets for ACI and DSI systems, future contracts
for ACI and DSI systems, future market share and related matters. These
statements are based on current expectations, estimates, projections, beliefs
and assumptions of our management. Such statements involve significant risks
and uncertainties. Actual events or results could differ materially from those
discussed in the forward-looking statements as a result of various factors,
including but not limited to, changes in laws and regulations, economic
conditions and market demand; timing of laws, regulations and any legal
challenges to or repeal of them; availability, cost of and demand for other
technologies; technical and operational difficulties; availability of raw
materials and equipment; loss of key personnel; intellectual property
infringement claims from third parties; and other factors discussed in greater
detail in our filings with the Securities and Exchange Commission (SEC). You
are cautioned not to place undue reliance on such statements and to consult
our SEC filings for additional risks and uncertainties that may apply to our
business and the ownership of our securities. Our forward-looking statements
are presented as of the date made, and we disclaim any duty to update such
statements unless required by law to do so.

Contact:

ADA-ES, Inc.
Graham Mattison, 646-319-1417
Vice President, Investor Relations
graham.mattison@adaes.com
www.adaes.com
 
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