TIBCO Enhances Real-Time Loyalty Marketing Platform

TIBCO Enhances Real-Time Loyalty Marketing Platform 
Loyalty Lab Version 13.1 Allows Marketers to Serve Consumers
PALO ALTO, CA -- (Marketwire) -- 03/13/13 --  TIBCO Software Inc.
(NASDAQ: TIBX) today announced the latest version of its unified
marketing platform, TIBCO Loyalty Lab(R) Reward 13.1. With this
release, Marketers are able to build real-time marketing initiatives
and engage customers through various channels -- point-of-sale, web,
mobile and social, using down-to-the-second contextual information.  
"Today, opportunities are lost because businesses are not interacting
with consumers in real-time and in context," says Matt Elders, vice
president, TIBCO Loyalty Lab." Consumers now can expect offers to
come to them when they want or need them, and in ways that allow them
to react instantly, while on the go or in person." 
Loyalty Lab(R) Reward 13.1 improves the ability to process
event-driven data -- customer profiles, inventory levels, the time
and day a customer walks by a store -- into context instantly, using
market-leading, real-time technology from TIBCO. Marketers not only
can understand a consumer's full shopping experience and habits at
any given moment, they can also instantaneously respond to events and
deliver relevant offers or messages. 
s release enables real-time marketing that's event-driven at scale

--  Sub-second response time delivered by embedding TIBCO
    BusinessEvents(R) Extreme as the native processing engine for the
    TIBCO Loyalty Lab Reward platform.
--  Enhanced Basket Profile functionality giving marketers the ability to
    target or qualify offers against the contents of a customer's basket.

According to Gartner's December 2012 report titled, Me Marketing: Get
Ready for the Promise of Real-Time, Context-Aware Offers in Consumer
Goods, "By 2015, context-aware promotions will compose 10% of
promotional activity among consumer goods manufacturers in developed
Loyalty Lab(R) Reward 13.1 is now available and delivers on TIBCO's
two-second advantage(R) promise -- to deliver the right message or
offer to the right person at the right time. 
For more information on our real-time marketing platform, visit:  

--  Blog post: http://www.loyaltylab.com/blog/
--  TIBCO Loyalty Lab Reward platform:

 TIBCO Software Inc. (NASDAQ: TIBX) is a provider of
infrastructure software for companies to use on-premise or as part of
cloud computing environments. Whether it's efficient claims or trade
processing, cross-selling products based on real-time customer
behavior, or averting a crisis before it happens, TIBCO provides
companies the two-second advantage(R) -- the ability to capture the
right information, at the right time, and act on it preemptively for
a competitive advantage. More than 4,000 customers worldwide rely on
TIBCO to manage information, decisions, processes, and applications
in real time. Learn more at www.tibco.com. 
TIBCO, two-second advantage, Loyalty Lab, TIBCO BusinessEvents
Extreme, and TIBCO Software are trademarks or registered trademarks
of TIBCO Software Inc. or its subsidiaries in the United States
and/or other countries. All other product and company names and marks
mentioned in this document are the property of their respective
owners and are mentioned for identification purposes only. 
Media Contact:
Amy Groden-Morrison
TIBCO Software Inc. 
Fran Lowe
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