Sparks Welcomes Cynthia McArthur as VP of Strategic Accounts
PHILADELPHIA, March 13, 2013
PHILADELPHIA, March 13, 2013 /PRNewswire/ --Sparks, a global event-marketing
agency, is pleased to announce Cynthia McArthur will join the team as vice
president of Strategic Accounts. In her new role, McArthur will lead and
oversee account management and support a variety of event marketing projects
and programs worldwide. She will help facilitate account growth and innovative
strategies to improve client programs. McArthur brings over 15 years of
creative problem solving and strategic thinking, flawless project execution,
and leadership to Sparks.
Most recently, McArthur was a vice president at Jack Morton Worldwide, where
she lead project teams as the account leader and director of experiential
marketing events that supported Jack Morton Worldwide's brand initiatives and
resulted in new and repeat client business. McArthur started her career in
public affairs and BSkyB after earning her bachelors' degree from Penn State
As a leading global provider of integrated marketing solutions, Sparks is
excited to welcome McArthur onto the team and is looking forward to the future
with her on board. McArthur's expertise and background will make her a
valuable asset to Sparks' leadership.
About Sparks (event marketing division)
Sparks is a global event marketing agency that creates charismatic brand
engagements for their customers through events, exhibitions, and experiences.
Sparks' strategic thinkers value close relationships with their clients in
order to get the most out of the brand experience. Sparks specializes in
creating experiences that alter perceptions, and nurture preference and
influence decisions. Sparks integrates and deploys their core service
offerings of strategy, creative, production, management, marketing and
measurement across multiple brand touch-points. Sparks has created trade show
exhibits, events & meetings, consumer activations, branded environments,
audience engagements, and more for the likes of Motorola, Google, Boston
Scientific, and The New York Times. For more information visit
Press spacebar to pause and continue. Press esc to stop.