Bushmills Leads in Love, Jack Daniels Baits the Buzz: NetBase Brand Passion
Index Measures Consumer Whiskey Winners
MOUNTAIN VIEW, CA -- (Marketwire) -- 03/13/13 -- NetBase, the Social
Intelligence company, today announced that in celebration of St.
Patrick's Day, they have released the latest Brand Passion Index,
focusing on ten whiskey brands. Powered by the Insight Composer, the
Index surfaced the behaviors, emotions and opinions about the
following whiskey brands: Jack Daniels, Maker's Mark, Crown Royal,
Johnnie Walker, Bushmills, Glenfiddich, Jameson, Knob Creek, Fireball
and Wild Turkey.
When it comes to whiskey, online consumers chatted the most about
wetting their whistle with Jack Daniels, but expressed the most love
for Bushmills, with Fireball close behind. Jack Daniels generated
40.3 percent of the overall chatter for the ten whiskey brands, but
had the second lowest Net Sentiment score (63) as well as the highest
Passion Intensity score (48), indicating that online consumers use
strong language when talking negatively about Jack Daniels.
Conversations about the brand revealed that despite the high volume
of chatter, online consumers complain about the taste and find the
Bushmills generated the most social consumer love with the highest
Net Sentiment score (82) and a Passion Intensity score of 43. The
beloved whiskey brand generated 16 percent of the overall chatter for
the ten brands, as well. Customers associated nostalgia with
Bushmills and raved about the whiskey's smooth quality. Close behind
was Fireball, with a Net Sentiment of 68 and the second highest
Passion Intensity score (46). Social media users love the newer
brand, enjoying how well the cinnamon-flavored whiskey pairs with
Read what consumers are saying about Jack Daniels:
FYI nobody enjoys the taste of Jack Daniels nobody.
the taste of Jack Daniels actually makes me sick.
Jack Daniels is so overrated, its not even nice.
Jack Daniels is overrated and overpriced
Read what consumers are saying about Bushmills:
@TheSportstender I love Bushmills too. This #Whiskey is very lush.
Smells like my memories of #Dublin.
I like Whiskey. And my fave is Bushmills Black. Smooth, triple
distilled, and aged in Sherry Casks.
@altonbrown Nice! My fav is
Bushmills Irish Whiskey :).
I am a Bushmills guy. Enjoy many others but bushmills is my favorite.
Always have a few Black bush bottles around the house.
Read what consumers are saying about Fireball:
It had a nice cinnamon taste to it. Speaking of cinnamon, Fireball
whiskey mixes really well with cream soda.
Fireball Whiskey is the best invention ever.
For shooting straight and for fun I like Fireball. It's a cinnamon
whisky and it's delightful.
Fireball Whisky and Apple Juice is and will forever be my new
Fireball whiskey on the rocks is my new fav drink.
Each month, the Brand Passion Index (BPI) analyzes consumer passion
for brands in various categories and publishes the results on the
NetBase blog. Register for our next Demo Day about social's favorite
brand spokespeople here.
NetBase, delivers the social intelligence that global
brands and agencies use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language
processing (NLP) engine our platform processes billions of social
media posts to extract structured insights delivered via customizable
dashboards. Our solutions enable marketing, public relations, market
research, customer service, sales, and product innovation leaders to
craft winning strategies faster. Clients include Coca-Cola, Kraft,
HP, ESPN, GfK and J. D. Power & Associates. NetBase powers the weekly
Sentiment Tracker in the Wall Street Journal and our solutions are
sold globally by SAP AG. For more information, visit www.netbase.com,
@NetBase, on Facebook page, LinkedIn, or YouTube.
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Lisa Joy Rosner
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