Looking for the Best Cheltenham Odds? It's Written on the Moon!

       Looking for the Best Cheltenham Odds? It's Written on the Moon!

  PR Newswire

  LONDON, March 13, 2013

LONDON, March 13, 2013 /PRNewswire/ --

Racing fans had a close encounter with the moon at Cheltenham Festival last
night (Tuesday). Well, not the real moon, but a super-sized inflatable balloon
illuminated with the best Festival betting odds on offer to punters!

 (Photo: http://photos.prnewswire.com/prnh/20130313/601321 )

As the sun went down on the famous old racecourse, the William Hill Cheltenham
Moon rose and shone brightly across the turf as they left after an exciting
day's racing on the first day of one of the sport's landmark events. William
Hill is offering the best odds on the market for this year's Cheltenham
Festival, with the standout bet of the day being displayed on the illuminated
William Hill Cheltenham Moon for all to see. On the opening day of the
festival, Pont Alexandre was displayed as William Hill's pick of the runners
for today (Wednesday) with odds of 2/1. These odds sold out within 40 minutes
of the offer opening!

The huge William Hill Cheltenham Moon spans 10m x 10m - the equivalent in
length to a double-decker London bus. It will be flying high above the
racecourse for the duration of the festival. This is the first time the
massive helium filled sphere has been deployed in the UK. It needs a
staggering 520m3 of helium to fill it each day and is made out of 350m2 metres
of a specially made polyester-based fabric. The balloon comes from Grenoble in
France and weighs in at 175kg uninflated. The lighting system used to
illuminate it is equivalent to 40,000 security lamps!

Kate Miller, from William Hill, said: "We are offering the best odds possible
at Cheltenham this year so wanted to make sure our punters knew all about it!
What better way than with our William Hill Cheltenham Moon, which is visible
right across the racecourse, so punters can find the most exciting bet of the
day and place their bets on the William Hill mobile app!"

If you see the William Hill Cheltenham Moon, tweet a picture using the hashtag
#WilliamHillMoon for your chance to win a £20 free mobile bet!

Cheltenham Festival runs until Friday 15 ^th March 2013. Make sure you can bet
on-the-go by downloading the William Hill app. Check out williamhill.com for
more information.


William Hill, The Home of Betting, is one of the world's leading betting and
gaming companies, employing more than 16,000 people. Founded in 1934, it is
now the UK's largest bookmaker with over 2,470 licensed betting offices (LBOs)
that provide betting opportunities on a wide range of sporting and
non-sporting events, gaming on machines and numbers-based products including
lotteries.William Hill Online ( http://www.williamhill.com ) is one of
Europe's leading online betting and gaming businesses, providing customers
with the opportunity to access William Hill's products online, through their
mobile, by telephone and by text services. William Hill PLC is listed on the
London Stock Exchange and generates revenues of over £1.1bn a year.

Contact: Steve Spencer, Direct: +44-(0)207-908-6486, Email:
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