ComparaOnline.com acquires CortaContas from Buscape Group and consolidates its
entry to the Latin American market
Latin America's first Insurance and financial products comparison site merges
with a regional giant in E-Commerce in a strategic Alliance to operate in the
SANTIAGO, Chile, March 13, 2013
SANTIAGO, Chile, March 13, 2013 /PRNewswire/ -- Latin America's main
comparison site for financial products and Insurance, ComparaOnline.com, has
signed a strategic Alliance agreement to operate in the Brazilian market with
Buscape Company, Brazil's E-Commerce leader since 1999.
This agreement includes ComparaOnline.com's acquisition of Buscape's financial
and Insurance-oriented comparison brand, CortaContas.com.br. Buscape will join
the company's board of directors, providing ComparaOnline with important
strategic knowledge of the Brazilian industry.
ComparaOnline.com expects complete human resource and product merge between
both companies by the end of 2013. "CortaContas has been leading the Brazilian
lead generation market for four years. Their experience will be a complement
to our own. We are convinced that together both companies will offer the best
service in the industry to both end users as well as insurance or financial
companies," says ComparaOnline's CEO, Sebastian Valin, adding that "Buscape's
decision to form an alliance with us after and in depth market analysis
confirms the leading position ComparaOnline has in Latin America".
Romero Rodrigues, CEO and founder of Buscape Group, revealed high expectations
for this newly-signed alliance. "We're very excited with this association.
ComparaOnline.com is the best operator in this segment in the region, and has
been adding a great amount of value to it´s customers through the efficiencies
ComparaOnline.com has been innovating in the market for three years, offering
a unique opportunity for Insurance and financial companies to enter a new
online distribution channel, and giving their users all the tools needed to
purchase products in an informed and smart way, saving time and money.
ComparaOnline has more than ten different comparison tools and services
simulators for a vast array of products that include car insurance, travel
assistance, credit cards and loans.
In 2012, the company's CEO Sebastian Valin was awarded the Endeavor seal of
approval and recognized by this institution as a top entrepreneur and now
forms part of the global network with other high impact entrepreneurs.
ComparaOnline.com is a Chilean startup company sponsored by Kaszek Ventures,
Latin America's leading Venture Capital company. Kaszek invests in high impact
technological entrepreneurs. The firm is headed by MercadoLibre's co-founder
Hernan Kazah and the company's former CFO Nicolas Szekasy, also a member of
ComparaOnline.com.'s board of directors.
About Buscape Company
Buscape Company is the only complete digital commerce platform. It is directed
to consumer good industries, retail companies, distributors, financial market
and advertising agencies that need to connect their products and services to
their customers. Their mission is to give the users the power to make the
decision in their purchase. Buscape began to operate in 1999, and today it is
positioned as the segment leader along with their numerous brands thanks to
their global presence and the best web development team in Latin America.
Contact: Javiera Alvarez, firstname.lastname@example.org
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