Talking About My Generation: New Study Finds Millennial and Mature Workers'
Youngest and Oldest Workers Share Positive Outlook on Careers, Economy
ATLANTA, March 13, 2013
ATLANTA, March 13, 2013 /PRNewswire/ -- When it comes to the workplace, the
generational gap may be much slimmer than millennials (born 1982-1994) and
mature employees (born before 1946) might assume. According to the latest
Engagement Study from Randstad, the age groups that share the most workplace
sentiments in common are, surprisingly, the youngest and oldest generations.
The vocational verdict: these employees expressed a more positive outlook on
their careers than other demographics surveyed.
When asked about their feelings toward their current job, millennials and
mature workers responded more favorably than other respondents across the
board. In fact, 89 percent of mature workers and 75 percent of millennials say
they enjoy going to work every day, and a majority of both groups feels
inspired to do their best at work (95 percent of mature respondents and 80
percent of millennials). These workers additionally perceive a higher morale
in the workplace than other age groups, with 69 percent of millennials and 64
percent of mature workers finding a positive energy at work, compared to just
a 53 percent average among other generational groups.
Yet, there are differences between matures and millennials. They expressed
drastically different opinions when asked about plans to transition to a new
employer. A vast majority of millennial respondents would give serious
consideration to a job offer from another company (57 percent), and 47 percent
would proactively seek out a position with a different employer. Only 20
percent of mature workers would consider making a career move this year, and
even fewer (12 percent) would look for a new job. This may be in large part
due to the fact that mature workers are typically already established in their
careers, while millennials are characteristically in more of the beginning
stages of their careers where they are trying to find their niche.
"As the average age of retirement continues to increase, employers are not
only seeing a wider generational gap amongst their employees, but they are
also seeing more generations sitting side-by-side in the workplace than ever
before," said Jim Link, managing director for Randstad US. "It is critical for
companies to take note of the distinct characteristics, motivations and
perspectives each cohort possesses, as well as the overlaps in attitude and
workplace desires. In looking at our study findings, companies can dive into
what engagement and retention drivers are aligned and not aligned across the
different generations to identify and prioritize the largest opportunities to
improve employee engagement within their organizations."
In Randstad's latest study, generational insights and perspectives around the
workplace were additionally supplemented with broader views on the state of
oA majority of both millennial and mature workers believe the job market
will pick up in 2013 (67 percent and 55 percent, respectively)
oHowever, the millennial generation feels significantly harder hit by the
recession. Fifty-nine percent of respondents believe the economy has
negatively altered their career plans, compared to only 35 percent of
mature workers sharing the sentiment
Other notable findings:
oThe top engagement activities for all age groups were offering promotions
or bonuses to high performing employees and being flexible in terms or
hours or working arrangements
oMillennials are more likely to feel that social or team-building events
are effective engagement strategies, while mature workers are more likely
to view the encouragement of opinion-sharing as an effective way to build
oSignificantly more millennials find it difficult to disconnect from work
while at home (52 percent compared to a 45 percent average); however,
these younger workers are more likely to believe the blurring of lines
between work and home has increased productivity (50 percent compared to a
37 percent average)
oMillennials and mature workers ranked the same top three skills as the
most important to grow their careers:
The Randstad Engagement Index is comprised of findings from quarterly waves of
research targeting employees and annual surveys of employers. The sixth wave
of findings was conducted online Nov. 1 - 13, 2012 from a national sample of
3,417 adults aged 18 and older who are currently employed full time from
Ipsos' U.S. online panel.
Weighting was used to balance demographics and ensure samples reflect the U.S.
population of working adults.
Employees and employers were surveyed to compare notable differences in
perceptions and attitudes. Multiple waves of research allow for trending and
to track changes in perceptions and attitudes over time. Research into
employee attitudes and perceptions will be conducted quarterly. Research into
employer attitudes and perceptions will be conducted on an annual basis.
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research
practice which conducts strategic research initiatives for a diverse number of
American and international organizations, based on public opinion research.
They are the international polling agency of record for Thomson Reuters, the
world's leading source of intelligent information for businesses and
professionals. To learn more, visit: www.ipsos-pa.com.
About Randstad US
Randstad is a $22.0 billion global provider of HR services and the second
largest staffing organization in the world. From temporary staffing to
permanent placement to inhouse, professionals, search & selection, and HR
Solutions, Randstad holds top positions around the world and has approximately
29,300 corporate employees and around 4,500 branches and inhouse locations in
39 countries around the world. Founded in 1960 and headquartered in Diemen,
the Netherlands, Randstad Holding nv is listed on the NYSE Euronext Amsterdam.
Learn more at www.randstad.com and access Randstad's panoramic US thought
leadership knowledge center through its Workforce360 site that offers valuable
insight into the latest economic indicators and HR trends shaping the world of
Contact: Lesly Cardec, Senior PR Director, Randstad, 800-422-3819,
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