Bausch + Lomb and Walgreens Collaborate to Heighten Eye Health Awareness
New SightSense™ Health Education Program Puts Critical Eye Care Information in
Proper Focus for Consumers
ROCHESTER, N.Y. and DEERFIELD, Ill., March 13, 2013
ROCHESTER, N.Y. and DEERFIELD, Ill., March 13, 2013 /PRNewswire/ --Bausch +
Lomb, the global eye health company, and Walgreens (NYSE: WAG) (Nasdaq: WAG),
the largest U.S. drugstore chain, announced today a new SightSense™ online and
in-store patient education program – an initiative to heighten eye health
awareness and encourage consumers to take proactive steps to protect and
preserve their sight.
"Bausch + Lomb is excited to work with Walgreens to put eye health information
within easy reach of consumers, which we hope will motivate more people to
take better care of their eyes," said Bausch + Lomb executive vice president
and chief medical officer, Calvin Roberts, M.D. "We know that more than 80
percent of visual impairment is preventable, which makes it that much more
important to elevate eye health awareness among consumers. Through the
SightSense program we have an opportunity to do just that, and ultimately help
people preserve and protect their most treasured sense, as well as improve
their overall health."
The SightSense program features a special eye health section on Walgreens.com
that provides tools, information and resources to help consumers become
informed and proactive in their eye health, including a PSA-like video that
illustrates the connection between eye health and overall wellness, as well as
an eye health assessment test to screen for common problems. The website also
provides an eye care professional locator for consumers to find an eye doctor
near them, as well as a list of upcoming in-store events.
oSightSense in-store events will be held in approximately 10 cities across
the country in 2013, including Chicago, Los Angeles, and Miami. The events
will feature educational forums led by eye health professionals as well as
eye screenings for common problems. Additionally, informative brochures on
eye health will be available at all Walgreens stores nationwide beginning
in July 2013.
"Collectively,Walgreensand Bausch + Lomb have been focused on improving
consumer health for more than 270 years," saidRobert London, M.D.,Walgreens
national medical director. "By raising awareness of eye health as an integral
part of a consumer's overall preventive care plan, we further enrich
thewellnessexperienceavailable toand accessible forour customers."
Through both the online and in-store components of the SightSense program,
consumers will be encouraged to get regular eye exams from their local eye
care professionals, a key step to maintaining healthy eyes and preventing
other health-related issues. Routine eye exams also can lead to better
treatment and prevention of other diseases. The eyes are the one organ where a
patient's arteries and veins can be seen, allowing eye care professionals to
detect early signs of more than 150 diseases, such as diabetes, high
cholesterol and hypertension, years before patients display other symptoms.
Bausch + Lomb and Walgreens will work together to build greater awareness
about issues like these by providing consumers with the educational resources
they need to increase their knowledge.
About Bausch + Lomb
Bausch + Lomb is one of the best-known and most respected healthcare companies
in the world. Its core businesses include contact lenses and lens care
products, ophthalmic surgical devices and instruments, and ophthalmic
pharmaceuticals. Founded in 1853, the company is headquartered in Rochester,
NY, and employs more than 11,000 people worldwide. Its products are available
in more than 100 countries. More information is available at www.bausch.com.
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion,
Walgreens (www.walgreens.com) vision is to become America's first choice for
health and daily living. Each day, Walgreens provides more than 6 million
customers the most convenient, multichannel access to consumer goods and
services and trusted, cost-effective pharmacy, health and wellness services
and advice in communities across America. Walgreens scope of pharmacy services
includes retail, specialty, infusion, medical facility and mail service, along
with respiratory services. These services improve health outcomes and lower
costs for payers including employers, managed care organizations, health
systems, pharmacy benefit managers and the public sector. The company operates
8,071 drugstores in all 50 states, the District of Columbia and Puerto Rico.
Take Care Health Systems is a Walgreens subsidiary that is the largest and
most comprehensive manager of worksite health and wellness centers and
in-store convenient care clinics, with more than 700 locations throughout the
SOURCE Bausch + Lomb
Contact: Jane Mazur, Global Vision Care Communications, Bausch + Lomb,
+1-585-338-5636, email@example.com; Jim Cohn, Walgreens, +1-847-315-2950,
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