Code Worldwide Recognized Again as a Visionary Provider by Gartner
NEW YORK, NY -- (Marketwire) -- 03/13/13 -- Code Worldwide has again
been recognized as a "Visionary" provider within the latest Gartner
Magic Quadrant for Marketing Resource Management. *
The report assesses vendors' ability to develop applications, which
allow clients to improve their marketing implementation processes.
The report describes a Visionary vendor as one which "is a market
thought leader and an innovator across most of the five competency
areas of MRM."
Code Worldwide CEO, Matt McNeany, commented, "We are delighted to be
recognized again by Gartner as a visionary in this emerging space. We
are pretty proud of the 'Visionary' description. We started the
business 10 years ago to lead the way in how technology would change
marketing for our clients."
McNeany continued, "Marketing is getting harder for our clients --
there is a lot more to do, more competition and there is generally no
more budget. Clients are under pressure and that's where technology
can help -- and in particular Code's technology which is more
integrated, covers more of the marketing mix and gets closer to the
client's business than anyone else's."
The Gartner survey assesses vendors' ability to develop applications,
which allow their clients to:
-- Plan and budget for marketing activities and programs (strategic
planning and financial management).
-- Create and develop marketing programs and content (creative production
-- Collect and manage content and knowledge (digital asset, content and
-- Fulfill and distribute marketing assets, content and collateral
-- Measure, analyze and optimize marketing performance (MRM analytics).
*Gartner, Inc., Magic Quadrant for Marketing Resource Management,
January 30, 2013.
About the Magic Quadrant
Gartner does not endorse any vendor,
product or service depicted in its research publications, and does
not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the
opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.
About Code Worldwide
Code Worldwide (www.codeworldwide.com) is a
leading Creative Technology agency. Code helps its clients benefit
from technology change within the marketing industry, offering
consultancy, strategy and development services. Code Worldwide is a
part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS),
a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com),
manages Omnicom's holdings in a variety of marketing communications
disciplines. DAS includes over 200 companies, which operate through a
combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com)
is a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
UK: +44 7738 037572
US: +1 646 413 9466
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