Amazon Launches Kindle Fire HD 8.9” in Europe and Japan; Introduces New, Lower Price

  Amazon Launches Kindle Fire HD 8.9” in Europe and Japan; Introduces New,
  Lower Price

 Largest-display, highest-resolution version of Amazon’s best-selling tablet
                      now available in Europe and Japan

New, lower price for Kindle Fire HD 8.9” in the US — starting at just $269 for
                            Wi-Fi and $399 for 4G

Business Wire

SEATTLE -- March 13, 2013

(NASDAQ: AMZN) — Amazon today announced that Kindle Fire HD 8.9” — the
large-screen version of its best-selling tablet — is now available in the UK,
Germany, France, Italy, Spain and Japan. With the expansion of Kindle Fire HD
8.9” to Europe and Japan, Amazon also announced it is able to lower the price
of Kindle Fire HD 8.9” in the US, with the Wi-Fi version now starting at $269
and the 4G version starting at $399.

“We’re thrilled with customer reaction to Kindle Fire HD 8.9”. Customers tell
us they love our large-screen version of Kindle Fire HD for web browsing,
email, gaming, watching TV shows, reading magazines, and more,” said Dave
Limp, Vice President, Amazon Kindle. “As we expand Kindle Fire HD 8.9” to
Europe and Japan, we’ve been able to increase our production volumes and
decrease our costs. Across our business at Amazon, whenever we are able to
create cost efficiencies like this, we want to pass the savings along to our

Kindle Fire HD 8.9” is the highest-resolution, largest-display Kindle Fire.
Designed for entertainment, it is perfect for web, apps, movies, games and
magazines. Features include:

  *Large 8.9” display has the highest resolution of any Kindle Fire
    (1920x1200, 254 ppi), with rich color and deep contrast; ideal for movies,
    apps, and gaming.
  *Custom Dolby audio and dual stereo speakers for crisp, rich sound.
  *Over 23 million movies, TV shows, songs, magazines, books, and audiobooks.
  *The most popular apps and games.
  *Ultra-fast web browsing and streaming with built-in dual-band,
    dual-antenna Wi-Fi.
  *Front-facing HD camera for taking photos or making video calls.
  *Exceptional battery life — Kindle Fire HD 8.9” gets 10 hours of battery
  *Easy-to-use e-mail, calendar, and contacts for work or home, including
    Gmail, Hotmail, Exchange, and more.
  *New Amazon-exclusive features like X-Ray for Movies, X-Ray for Textbooks,
    Immersion Reading, Whispersync for Voice and Whispersync for Games.
  *Kindle FreeTime, a free, personalized tablet experience just for kids and
    exclusively available on Kindle Fire. Parents can set daily screen limits
    and give access to appropriate content for each child.
  *“Buy Once, Enjoy Everywhere” with Amazon apps available on the largest
    number of platforms so customers can use their Amazon content on any of
    their devices.
  *Amazon's top-rated, world-class customer service.

Kindle Fire HD 8.9” is available starting today at this new low price at

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices.
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms
include, Inc., and its subsidiaries, unless the context indicates

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect’s financial results is included in’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
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