Neusoft Mobile Solutions receives Silver Award from GSMA joyn Innovation Challenge

   Neusoft Mobile Solutions receives Silver Award from GSMA joyn Innovation

PR Newswire

SHENYANG, China, March 13, 2013

SHENYANG, China, March 13, 2013 /PRNewswire/ -- Neusoft Mobile Solutions, a
fully owned subsidiary of Neusoft Corporation (Neusoft), announced that its
innovation, 'Family joyn,' received the Silver Award from GSMA joyn Innovation
Challenge. The joyn Innovation Challenge was an initiative to encourage
innovations based on RCS. The challenge stimulates mobile and web app
developers and technology innovators to build on the core capabilities of joyn
and explore ideas for new and attractive services. Using the joyn 'innovation
accelerator,' a developer can use APIs on a live GSMA Rich Communication
Services (RCS) network. As these APIs have already been standardized, it will
be easy for any new services to be transferred to a live operator commercial
network as they become available.

A competition was held and 17 ideas from 12 companies were short listed. The
companies were then asked to present their ideas to the judging panel. The
best new ideas were showcased at the GSMA Pavilion at the Mobile World
Congress 2013.

Neusoft's 'Family joyn' client is expanding the communication capability
within the daily life. The application is mainly targeted at family members
who are the most vulnerable and at the same time most valuable – children and

The application offers a simplified and locked RCS user-interface, which
ensures the right functions are continuously available. The most important
contacts are available under one-click for immediate Voice and Video Share
connection. With the RCS real-live location information pull, parents can have
continuous information about their children's location and safety.

"The approach for the innovation was set to be very practical and the
ground-rule was to create something that can be actually used within
real-life" explained Customer Services Manager, Antti Miikkulainen. "Actually
the whole idea then started from the daily need at home," he laughs.

Neusoft Mobile Solutions' 'Family joyn' offers excellent enhancement to RCS.
The client enables:

  ore-use of 2-3 years old returned subscription phones to turn them into
    "Family joyn" phones;
  o"Lifetime SIM" to decrease churn;
  oimproved RCS knowledge and penetration.

For more information, please contact:

Terry Du
PR Manager
Neusoft Corporation
Phone: +86-24-8366-2306

Jukka Marjomaa
Sales Director
Neusoft Mobile Solutions
Phone +358-50-573-2328

SOURCE Neusoft Corporation

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