CASBAA India Forum 2013: Delivering on India's Digital Drea

 
CASBAA India Forum 2013: Delivering on India's Digital Dream 
Hong Kong, Mar 13, 2013 - (ACN Newswire) - CASBAA's annual India Forum
concluded on an optimistic note on the state of digitisation in the country.
The CASBAA India Forum was held on 7 March in New Delhi, attracting a host of
government and industry professionals weighing in on the multichannel TV
market in India. 
"The timing for this year's CASBAA India Forum 2013 could not have
been better with the Phase II digitisation deadline looming at the end of the
month," said Christopher Slaughter, CEO, CASBAA. "The Forum provided
an ideal platform for industry stakeholders to share updates, concerns and
feedback on a variety of topics that directly impact the health of
multichannel TV in India." 
During his opening keynote, Uday Kumar Varma, Secretary, Ministry of
Information & Broadcasting, said they have achieved over 56 per cent
digitisation on average in Phase II cities and that, between MSOs and DTH
operators, 9 million set top boxes have been installed. He also noted - in
relation to the recent increase in customs duties on STBs - that the
government was keen on encouraging indigenous production of boxes so that
India would not have to depend on countries like Korea and China and the boxes
would be BIS compliant. 
However, elsewhere during the Forum, Supriya Sahu, Joint Secretary, Ministry
of Information & Broadcasting, noted the difficulties that still remain in
the on-going digitisation process: "Our biggest challenge is how to
convince different stakeholders to understand that their profit margins will
decrease but only for a short while. It was difficult to get the different
aggregators to sign the agreement last time, and it is happening this time as
well. This was one of the reasons that deadline was extended during Phase
I." 
On a positive note, N Parameswaran, Principal Advisor (Broadcasting &
Cable Services), Telecom Regulatory Authority of India said that one main
benefit of digital addressable systems would be the growth of niche television
channels and that there was enough place in the country for both DTH and cable
TV. 
DTH was also one focus of a detailed discussion of India's satellite
capacity shortage, as PwC India Entertainment and Media Practice Leader Smita
Jha presented results of a CASBAA/PwC study of transponder supply and demand
over India entitled "Easing India's Capacity Crunch." The study
forecast a doubling in the number of TV channels available in India (with many
more regional and HD channels) and suggested changes in Indian government
operating procedures that would make the satellite capacity market function
more efficiently. 
The varied list of speakers and panellists at the Forum also included Thomas
Choi (CEO, Asia Broadcast Satellite), LV Krishnan (CEO, TAM Media Research
India), Sameer Manchanda (Chairman & MD, DEN Networks), Ravi Mansukhani
(MD, IMCL), Deepak Mathur (SVP, Commercial, Asia-Pacific and the Middle East,
SES), Harit Nagpal (MD & CEO, Tata Sky), Bharat Kumar Ranga (Chief Content
& Creative Officer, Zee Entertainment), Man Jit Singh (CEO, MSM;
President, IBF), Shashi Sinha (Chairman of Technical Committee, BARC; CEO, IPG
Mediabrands India), Deepak Jacob (President & General Counsel, STAR
India), and many others. 
CASBAA India Forum 2013 was endorsed by the Ministry of Information &
Broadcasting and this year's partners included Supporting Sponsor SES and
Sponsors AsiaSat, Brightcove, CSG International, Eutelsat, IBM, MEASAT and
STAR India. 
For more information on the CASBAA India Forum 2013, visit: 
ry-forum . 
About CASBAA 
Established in 1991, CASBAA is the Association for digital multichannel TV,
content, platforms, advertising and video delivery across Asia. Spanning 18
geographic markets, CASBAA and its Members reach over 445 million connections
through a footprint ranging from China to Australasia, Japan to Pakistan. The
CASBAA mission is to promote the growth of multichannel TV and video content
through industry information, networking exchanges and events while promoting
global best practices. To view the full list of CASBAA members, and more
information, please visit www.casbaa.com . 
CASBAA 
Desmond Chung
PR & Communications Manager
CASBAA
Tel: +852-3929-1712
Email: desmond@casbaa.com 
Copyright 2013 ACN Newswire. All rights reserved. 
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