and KAYAK announce review of proposed merger by the UK Office of Fair Trading and KAYAK announce review of proposed merger by the UK Office of
                                 Fair Trading

PR Newswire

NORWALK, Conn., March 13, 2013

NORWALK, Conn., March 13, 2013 /PRNewswire/ --KAYAK Software Corporation
(NASDAQ: KYAK) ("KAYAK") and Incorporated (NASDAQ: PCLN)
("") today announced that the parties have been informed by the
UK Office of Fair Trading ("OFT") that the administrative deadline for the
OFT's review of the merger of KAYAK with is expected to be in
May 2013.

The closing of the merger will take place once the remaining conditions to
closing (including the receipt of all required regulatory approvals) have been
satisfied. KAYAK and will announce the closing date of the
proposed merger and the election deadline for KAYAK stockholders to specify
the type of consideration they wish to receive once those dates have been set.
In accordance with the merger agreement, the election deadline will be 5:00 pm
on the date that is 5 business days preceding the closing date.

KAYAK stockholders should continue to use the election form previously
mailed. If a KAYAK stockholder has already submitted a properly completed
election form to the exchange agent and wishes to change the election, that
stockholder may resubmit a new, properly completed election form to the
exchange agent and the previous election form will be disregarded. KAYAK
stockholders who have already submitted an election form and do not wish to
make any changes do not need to take any further action and the election form
already submitted to the exchange agent will be used. KAYAK stockholders,
other than stockholders of record, should contact their bank or broker
directly to make their election. KAYAK stockholders who wish to obtain a new
election form or have any questions about the election form should contact
KAYAK's information agent, Georgeson, at the following address and phone
number: 199Water Street, 26^th Floor, NewYork, NY 10038, (888)293-6908
(Toll Free); Banks and Brokerage Firms please call: (212)440-9800.

Cautionary Statement Regarding Forward-Looking Statements

This communication contains "forward-looking" statements within the meaning of
Section 21E of the Securities Exchange Act of 1934, as amended, and the
Private Securities Litigation Reform Act of 1995, known as the PSLRA. These
statements, as they relate to or KAYAK, the proposed merger of
KAYAK with and KAYAK, OFT review and the election deadline for
KAYAK stockholders, involve risks and uncertainties that may cause results to
differ materially from those set forth in the statements. These statements are
based on current plans, estimates and projections, and therefore, you are
cautioned not to place undue reliance on them. No forward-looking statement
can be guaranteed, and actual results may differ materially from those
projected. and KAYAK undertake no obligation to publicly update
any forward-looking statement, whether as a result of new information, future
events or otherwise, except to the extent required by law. Forward-looking
statements are not historical facts, but rather are based on current
expectations, estimates, assumptions and projections about the business and
future financial results of the online travel industry, and other legal,
regulatory and economic developments. Priceline and KAYAK use words such as
"anticipates," "believes," "plans," "expects," "projects," "future,"
"intends," "may," "will," "should," "could," "estimates," "predicts,"
"potential," "continue," "guidance," and similar expressions to identify these
forward-looking statements that are intended to be covered by the safe harbor
provisions of the PSLRA. Actual results could differ materially from the
results contemplated by these forward-looking statements due to a number of
factors, including, but not limited to, those described in the documents and KAYAK have filed with the U.S. Securities and Exchange
Commission (the "SEC") as well as the possibility that (1) and
KAYAK may be unable to obtain regulatory approvals required for the proposed
merger or may be required to accept conditions that could reduce the
anticipated benefits of the merger as a condition to obtaining regulatory
approvals; (2) the length of time necessary to consummate the proposed
transaction may be longer than anticipated; (3) problems may arise in
successfully integrating the businesses of and KAYAK or such
integration may be more difficult, time-consuming or costly than expected; (4)
the proposed transaction may involve unexpected costs; (5) the businesses may
suffer as a result of uncertainty surrounding the proposed transaction,
including difficulties in maintaining relationships with customers or
retaining key employees; (6) the parties may be unable to meet expectations
regarding the timing, completion and accounting and tax treatments of the
transaction; or (7) the industry may be subject to future risks that are
described in the "Risk Factors" section of's Annual Report on
Form 10-K, their respective Quarterly Reports on Form 10-Q, the Registration
Statement on Form S-4 (No. 333-185465) filed by in connection
with the merger on February 1, 2013 (the "Registration Statement") and other
documents filed by either of them from time to time with the SEC. Neither nor KAYAK gives any assurance that either or KAYAK
will achieve its expectations.

The foregoing list of factors is not exhaustive. You should carefully consider
the foregoing factors and the other risks and uncertainties that affect the
businesses of and KAYAK described in the "Risk Factors" section
in's Annual Report on Form 10-K,'s and KAYAK's
Quarterly Reports on Form 10-Q, the Registration Statement and other documents
filed by either of them from time to time with the SEC. All forward-looking
statements included in this document are based upon information available to and KAYAK on the date hereof, and neither nor
KAYAK assumes any obligation to update or revise any such forward-looking
statements. Readers are cautioned not to place undue reliance on these
forward-looking statements that speak only as of the date hereof.

Additional Information and Where to Find It

This document relates to a proposed transaction between KAYAK and, which is the subject of the Registration Statement and joint
proxy statement/prospectus forming a part thereof. This document is not a
substitute for the Registration Statement or any other documents that KAYAK or may file with the SEC or send to stockholders in connection with
the proposed transaction.

Investors and security holders are able to obtain free copies of the
Registration Statement and all other relevant documents filed or that will be
filed with the SEC by KAYAK or through the website maintained by
the SEC at

In addition, investors and security holders may obtain free copies of the
joint proxy statement/prospectus from KAYAK by contacting KAYAK Software
Corporation, 55 North Water Street, Suite 1, Norwalk, CT 06854, Attn:
Corporate Secretary or by calling (203) 899-3100.


Contact: For Press Information: Brian Ek, +1-203-299-8167,, or For Investor Relations: Matthew Tynan,
Press spacebar to pause and continue. Press esc to stop.