Hasbro Named Among Ethisphere's 2013 “World's Most Ethical Companies” for Second Consecutive Year

  Hasbro Named Among Ethisphere's 2013 “World's Most Ethical Companies” for
  Second Consecutive Year

    Award recognizes exceptional ethical leadership across continents and

Business Wire

PAWTUCKET, R.I. -- March 13, 2013

Global branded play leader Hasbro, Inc. (NASDAQ: HAS), has been recognized as
one of The Ethisphere Institute’s "World's Most Ethical Companies" (WME) for
the second year in a row. Ethisphere received a record number of nominations
for the 2013 WME list. Companies included on the 2013 list have distinguished
themselves by implementing and maintaining an “outstanding commitment to
ethical leadership, compliance practices, and corporate social

“At Hasbro, we reaffirm our commitment to conducting business responsibly each
and every day through the decisions we make and the actions we take for our
company, for our consumers and for our world,” said Hasbro CEO Brian Goldner.
“We are honored to be recognized as one of the world’s most ethical companies,
which serves a testament to our corporate values and the ethical leadership
demonstrated by our employees around the world.”

Most recently, Hasbro’s commitment to responsible business practices can be
seen through the company’s ongoing efforts in sustainable packaging
innovation. In 2012, Hasbro announced plans to reduce materials used in
product packaging for many of its highly popular global brands and, beginning
in 2013, Hasbro will phase out PVC in new toy and game product packaging. Over
the next two years, retailers and consumers will begin to see an even broader
range of packaging efficiencies put in place across Hasbro’s brand portfolio,
including redesigned disposable boxes and blister packs that use less

“Hasbro strives to set the bar for ethics and sustainability within our
industry with a commitment to playing fair, making safe products, and making
responsible choices across our business,” said Kathrin Belliveau, Vice
President, Corporate Responsibility.

This is the seventh year Ethisphere has published the WME rankings. Ethisphere
reviewed companies in more than 100 countries and 36 industries and evaluated
a record number of applications through in-depth research and multi-step
analysis, naming the companies that surpassed their industry peers to this
year's World's Most Ethical Companies list. The ranking methodology includes
reviewing codes of ethics, litigation and regulatory infraction histories;
evaluating the investment in innovation and sustainable business practices;
looking at activities designed to improve corporate citizenship; and studying
nominations from senior executives, industry peers, suppliers and customers.

“Not only did more companies apply for the World's Most Ethical Companies
recognition this year than any year in the past, which demonstrates that
ethical activity is an important part of many of these companies' business
models, but we are also seeing more companies be proactive and create new
initiatives that expand ethics programs and cultures across entire industries,
such as industry-based ethics associations and other activities,” said Alex
Brigham, Executive Director of Ethisphere. “We are excited to see the 2013
World's Most Ethical Companies take these leadership positions, and embrace
the correlation between ethical behavior and improved financial performance.”

Read about the methodology and view the complete list of the 2013 World's Most
Ethical Companies at http://ethisphere.com/wme/.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company’s world class brand portfolio, including
LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing
program, Hasbro strives to delight its global customers with innovative play
and entertainment experiences, in a variety of forms and formats, anytime and
anywhere. The Company's Hasbro Studios develops and produces television
programming for more than 170 markets around the world, and for the U.S. on
The Hub TV Network, part of a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's
deep commitment to corporate social responsibility, including philanthropy,
Hasbro is helping to build a safe and sustainable world for future generations
and to positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at
www.hasbro.com © 2013 Hasbro, Inc. All Rights Reserved.

About Ethisphere Institute:

The research-based Ethisphere^® Institute is a leading international
think-tank dedicated to the creation, advancement and sharing of best
practices in business ethics, corporate social responsibility, anti-corruption
and sustainability. Ethisphere Magazine, which publishes the globally
recognized World’s Most Ethical Companies Ranking™, is the quarterly
publication of the Institute. Ethisphere provides the only third-party
verifications of compliance programs and ethical cultures that include: Ethics
Inside^® Certification, Compliance Leader Verification™ and Anti-Corruption
Program Verification. More information on the Ethisphere Institute, including
ranking projects and membership, can be found at http://www.ethisphere.com.



Hasbro, Inc.
News Media
Wayne Charness, 401-727-5983
Investor Relations
Debbie Hancock, 401-727-5401
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