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IMAX® and Yash Raj Films Expand Film Partnership With Multi-Picture Deal

IMAX® and Yash Raj Films Expand Film Partnership With Multi-Picture Deal 
Companies Announce Paani to be Released in IMAX® Theatres Across India and 
Other Key Markets 
MUMBAI, India, March 13, 2013 /CNW/ - IMAX Corporation (NYSE:IMAX; TSX:IMX) 
and Yash Raj Films Pvt. Ltd., India's largest film studio, today announced an 
expansion of their partnership to release Paani as well as an additional Yash 
Raj Films motion picture to IMAX(®) theatres across India and other key 
markets. The agreement brings the total number of films included under the 
expanded partnership to three, the first of which is the upcoming action 
thriller DHOOM: 3, which will open in IMAX theatres this winter. 
(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO ) 
"Since announcing the IMAX release of DHOOM: 3, we've seen tremendous 
anticipation building among Indian moviegoers around this first-ever IMAX 
release of a Hindi feature film, and we're excited to add to this excitement 
with two more of our highly anticipated films, including our most ambitious 
one, Paani," said Aditya Chopra, Chairman, Yash Raj Films Pvt. Ltd. "We 
believe that together with IMAX, we will usher in a new era in Indian 
movie-going that will immerse fans into the drama, action and grandeur of 
Hindi movies like nothing they've experienced before." 
"We are delighted to build on our relationship with Yash Raj Films, which has 
been an integral part of India's entertainment business for over 40 years, and 
deliver on our strategy to expand our Bollywood film slate," said Greg Foster, 
Chairman and President, IMAX Entertainment. "As we continue to grow our 
network across India, we are committed to offering the nation's growing IMAX 
fan base an elevated movie-going experience that transports them into 
Bollywood's best."   
PAANI is based in a future world where wars over water have broken out. Water 
is now owned by International Corporations who use thirst as a weapon of 
control. In one such future city, a young love story breaks all the rules and 
in the ensuing war, water flows back to its people. The film will have a 
strong Indian and Western star cast, headed by a young leading actor from 
India and a young leading actress from the west. 
The film, produced by Aditya Chopra and directed by Shekhar Kapur, will be 
shot in India and overseas. Music is by the highly acclaimed Academy 
Award®-winning and Grammy Award®-winning A. R. Rahman. 
Paani will be digitally re-mastered into the image and sound quality of The 
IMAX Experience(®) with proprietary IMAX DMR(®) (Digital Re-mastering) 
technology for presentation in IMAX(®). The crystal-clear images, coupled 
with IMAX's customized theatre geometry and powerful digital audio, create a 
unique immersive environment that will make audiences feel as if they are in 
the movie. 
Today's agreement was announced during the 2013 FICCI Frames conference in 
Mumbai, at which Greg Foster will be delivering a keynote address as well as 
participating in the "1000 crore Block Buster Film" panel on Wednesday, March 
13 at 3:15 pm. 
About Yash Raj Films (YRF) 
Yash Raj Films is the leading player in the Indian film industry and the 
country's premier independent Studio conglomerate. The Company's core lies in 
the production and distribution of some of the industry's highest grossing 
films. With offices also in New York, London, and Dubai, YRF handles the 
global distribution of its own films. The Company also has its own music and 
home entertainment labels, design cell and post-production facilities, 
internet, digital, merchandising, licensing, marketing and talent management 
divisions, as well as in-house units focused on the creation of television 
software, ad films, and music videos. YRF also has its own state-of-the-art 
fully integrated Studio, producing a slate of films annually, and thus making 
it an integral part of the entertainment business in India. It has also set up 
a youth films division, Y Films focused on making films on the youth and 
become the key platform for giving opportunities for new talent. The Studio 
also announced its foray into the International space, YRF Entertainment, 
which has already completed its first project, "The Longest Week" and its next 
project, "Grace of Monaco" has also completed shooting. 
About IMAX Corporation 
IMAX, an innovator in entertainment technology, combines proprietary software, 
architecture and equipment to create experiences that take you beyond the edge 
of your seat to a world you've never imagined. Top filmmakers and studios are 
utilizing IMAX theatres to connect with audiences in extraordinary ways, and, 
as such, IMAX's network is among the most important and successful theatrical 
distribution platforms for major event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2012, there were 731 IMAX 
theatres (598 commercial multiplexes, 19 commercial destinations and 114 
institutions) in 53 countries. 
IMAX(®), IMAX(®) 3D, IMAX DMR(®), Experience It In IMAX(®), An IMAX 3D 
Experience(®), The IMAX Experience(®) and IMAX Is Believing(®) are 
trademarks of IMAX Corporation. More information about the Company can be 
found at www.imax.com. You may also connect with IMAX on Facebook 
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube 
(www.youtube.com/imaxmovies). 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. 
Important factors that could affect these statements include, but are not 
limited to, general economic, market or business conditions; the opportunities 
(or lack thereof) that may be presented to and pursued by the Company; the 
performance of IMAX DMR films; competitive actions by other companies; 
conditions in the in-home and out-of-home entertainment industries; the 
signing of theater system agreements; changes in laws or regulations; 
conditions, changes and developments in the commercial exhibition industry; 
the failure to convert theater system backlog into revenue; risks associated 
with investments and operations in foreign jurisdictions and any future 
international expansion, including those related to economic, political and 
regulatory policies of local governments and laws and policies of the United 
States and Canada; risks related to the Company's growth and operations in 
China; the failure to respond to change and advancements in digital 
technology; risks related to the acquisition of AMC Entertainment Holdings, 
Inc. by Dalian Wanda Group Co., Ltd.; risks related to new business 
initiatives; the potential impact of increased competition in the markets 
within which the Company operates; risks related to the Company's inability to 
protect the Company's intellectual property; risks related to Eastman Kodak 
bankruptcy and the possibility of constrained film supply; risks related to 
the Company's implementation of a new enterprise resource planning system; 
risks related to the Company's prior restatements and the related litigation; 
and other factors, many of which are beyond the control of the Company. These 
factors and other risks and uncertainties are discussed in IMAX's most recent 
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
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|Investors:                                                |IMAX Corporation, New York                                   
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|IMAX Corporation, New York                                |                                                             
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|                                                          |Ann Sommerlath                                               
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|Teri Loxam/Blaire Lomasky                                 |                                                             
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|212-821-0100                                              |212-821-0155                                                 
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|tloxam@imax.com      |                                                                  |
|blomasky@imax.com  |asommerlath@imax.com    |
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|Business Media:                                           |Entertainment Media:                                         
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|Sloane & Company, New York                                |Principal Communications Group, Los Angeles                  
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|Whit Clay                                                 |Melissa Zuckerman/Paul Pflug                                 
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|212-446-1864                                              |323-658-1555                                                 
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|wclay@sloanepr.com|melissa@pcommgroup.com|
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|                                                          |paul@pcommgroup.com      |
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http://www.imax.com 
http://photos.prnewswire.com/prnh/20111107/MM01969LOGO 
PRN Photo Desk, photodesk@prnewswire.com 
SOURCE: IMAX Corporation 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/March2013/13/c4566.html 
CO: IMAX Corporation
NI: ENT FILM INTERNET ORDER  
-0- Mar/13/2013 11:34 GMT