Pitmasters Battle it Out in BBQ'S ULTIMATE CHAMPIONSHIP: THE KINGSFORD INVITATIONAL Premiering March 17 on Destination America

           INVITATIONAL Premiering March 17 on Destination America

America's Favorite Charcoal Brand Will Continue the Tradition with the Second
Annual Kingsford Invitational

PR Newswire

OAKLAND, Calif., March 13, 2013

OAKLAND, Calif., March 13, 2013 /PRNewswire/ --When the smoke settled in
Belle, Mo. at the first-ever Kingsford^® Invitational barbecue competition,
only one team emerged with the title of greatest pitmasters in the country.
The event made barbecue history by bringing the eight best teams from across
the country to do what had never been done before: crown a single team as the
undisputed champion of the 2012 competition barbecue circuit. The inaugural
competition will unfold on "BBQ's Ultimate Championship: The Kingsford
Invitational," airing on the only television network that celebrates the
people, places and stories of the U.S., Destination America on March 17, 2013
at 10 p.m. E/P. Fan favorite, Johnny Trigg, earned a spot at the Kingsford
Invitational by winning season three of Destination America's hit series BBQ
PITMASTERS.Trigg  will be among the eight top pitmasters to compete in the
winner-take-all showdown to determine once and for all who is the best in BBQ.

(Photo: http://photos.prnewswire.com/prnh/20130313/CG75963)

Barbecue has caught fire in the last few years, transitioning from a leisure
activity to an event that rivals organized athletics. With amateur backyard
grilling competitions growing in popularity and top pitmasters earning
recognition from the culinary community, the grill has gained an elevated
status in American culture. Kingsford charcoal has played an integral role in
igniting the flames of competition barbecue and continues to fuel that fire
with the announcement that the Kingsford Invitational competition will be back
for its second year over Veteran's Day weekend 2013.

"As the top choice for many champion pitmasters and the top-selling charcoal
in the country, Kingsford charcoal is proud to celebrate barbecue by
partnering with Destination America to air our inaugural best of the best
barbecue competition," said Kingsford brand manager, Nick Meyer. "Slow-cooked
barbecue is America's signature cuisine, and just like celebrity chefs, there
are pitmasters that stand out above the rest in BBQ. The Kingsford
Invitational was about celebrating all things BBQ and elevating the great
people of competition BBQ."

"Kingsford Charcoal has been a fantastic partner for our signature series, BBQ
PITMASTERS," said Marc Etkind, SVP of Content Strategy for Destination
America. "Barbecue is an important part of American culture and with our
viewers' insatiable desire for more of this delicious programming – we're
thrilled to serve up this tournament of tasty meats."

The Second Annual Kingsford Invitational
The second Kingsford Invitational maintains the rules and spirit of the first.
"This event changed the face of barbecue," said Chris Lilly, who has been
crowned Memphis in May World Championship Barbecue Cooking Contest grand
champion three times and served as the host for the first annual Kingsford
Invitational. "While there used to be so many world class competitions with
several pitmasters claiming to be the best of the best, the Kingsford
Invitational brings all the grand champion teams together to crown one as the
best of the best. I have my fingers crossed that my Big Bob Gibson Bar-B-Q
team qualifies this year!"

The second annual Kingsford Invitational will give the grand champions of the
following competitions the opportunity to go head-to-head for title of best
team of the year:

  oHouston Livestock Show & Rodeo World's Championship Bar-B-Que Contest
  oMemphis in May World Championship Barbecue Cooking Contest
  oGreat Lenexa BBQ Battle, Kansas State Championship
  oDestination America's BBQ Pitmasters Season 4
  oAmerican Royal World Series of Barbecue Open Contest
  oKansas City Barbecue Society's 2012 Team of the Year
  oJack Daniel's World Championship Invitational Barbecue

Not only will the winning team of the Kingsford Invitational receive bragging
rights as the best competition team of 2013, they also will be awarded a
winner-take-all grand prize of $50,000 and the highly coveted Kingsford
championship ring. To earn the grand champion title and check, teams will need
to turn in expertly barbecued meat in four traditional competition categories:
ribs, chicken, brisket and either pork shoulder or whole hog. Invitees will
also have the opportunity to submit a fifth category prepared over Kingsford
charcoal in the contest's signature component, the "One Bite Challenge" –
using the food of their choice to demonstrate their fire-fueled cooking chops
and represent their home region. Last year's victorious recipe, Yazoo's Delta
Q's Grilled Bacon-Wrapped Stuffed Shrimp, set the bar high for teams in this
year's competition to perfect and plate their region's specialty.

One Bite Challenge Sweepstakes
In an effort to get backyard grillers nationwide involved, Kingsford is
offering barbecue fans an opportunity to showcase their grill skills with the
One Bite Challenge Sweepstakes. Simply by submitting five ingredients and a
recipe name onwww.Grilling.com/OneBiteChallenge/from March 13 to April 15,
2013, grillers will be entered for a chance to win weekly prize packs and
entries into the grand prize drawing: a trip to the 2013 Memphis in May World
Championship Barbecue Cooking Contest to hang out with the 2012 Kingsford
Invitational winner. With daylight savings time offering an extra hour to be
spent outside grilling, barbecue fans have even more time to perfect their
favorite regional recipe.

For more information on the Kingsford Invitational, visit www.Grilling.com,
where updates, including selected teams, official rules and judges'
backgrounds will be posted as the barbecue season unfolds.

The Clorox Company
The Clorox Company is a leading multinational manufacturer and marketer of
consumer and professional products with approximately 8,400 employees and
fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most
trusted and recognized brand names, including its namesake bleach and cleaning
products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products,
Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett®
home care products, Fresh Step® cat litter, Glad® bags, wraps and containers,
Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces,
Brita® water-filtration products, and Burt's Bees® and gud® natural personal
care products. Nearly 90 percent of the company's brands hold the No. 1 or No.
2 market share positions in their categories. Clorox's commitment to corporate
responsibility includes making a positive difference in its communities. In
fiscal year 2012, The Clorox Company Foundation awarded $3.5 million in cash
grants, and Clorox made product donations valued at $15 million. For more
information, visit TheCloroxCompany.com.

Destination America
Destination America is the only network to celebrate the people, places, and
stories of the United States. The inclusive network targeting Adults 25-54 is
available in nearly 59.5 million homes, emblazoning television screens with
the grit and tenacity, honesty and work ethic, humor and adventurousness that
characterize our nation. Destination America features travel, food, adventure,
home, and natural history, with original series likeBBQ Pitmasters, United
States of Bacon, A Haunting, Cheating Vegas,andBuying Alaska. For more
information, please
visitDestinationAmerica.com,facebook.com/DestinationAmerica, or
twitter.com/DestAmerica. Destination America is part of Discovery
Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media
company reaching more than 1.8 billion cumulative subscribers in 209 countries
and territories.

Media Relations
Shannon McGovern                          Drew McGowan
Current                                   Kingsford/The Clorox Company
312-929-0510; smcgovern@talktocurrent.com 510-271-7499;

SOURCE The Clorox Company

Website: http://www.kingsford.com
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