Netflix Makes Finding TV Shows and Movies Easier With Friends
Facebook Integration Adds Social Dimension For U.S. Netflix Members
LOS GATOS, Calif., March 13, 2013
LOS GATOS, Calif., March 13, 2013 /PRNewswire/ --Netflix, Inc. (NASDAQ: NFLX)
today introduced new social features that make it easier and more fun to find
TV shows and movies to watch and discuss with friends.
Starting today, Netflix streaming members in the U.S. can link their Netflix
account to Facebook. The new Netflix/Facebook integration lets Netflix members
see what their friends have watched by adding new "Friends' Favorites" and
"Watched by your friends" rows to Netflix. Members also automatically share
what they watch only within Netflix and can optionally share what they've
watched to Facebook. All U.S. Netflix members will have access to the social
features by the end of this week.
"There are few better ways to find a movie or TV series you'll love than
hearing about it from your friends," said Tom Willerer, vice president of
product innovation at Netflix. "Facebook already makes it easy for our
international members to connect with friends over TV shows and movies and
we're thrilled to now bring this experience to our U.S. members."
Netflix members will see an option in Netflix to connect to Facebook and agree
to share their activity. After doing so, rows with titles watched by friends
will display on any device that streams from Netflix, provided these friends
are also connected. By default, members share what they watched only on
Netflix. Members can opt to also share to Facebook by changing their Netflix
"Social Settings" on Netflix.com. The Facebook connection can be disabled at
any time, giving members robust control over how and when they share.
The Netflix social features will evolve with new capabilities being tested
regularly. Upcoming tests include capabilities to allow members to explicitly
share their favorite titles on Facebook and discuss with their friends.
"People naturally talk about TV shows and movies and love to share their
experiences," said Willerer. "Through the Netflix/Facebook integration we want
to let Netflix members express themselves on Facebook and provide a digital
version of the proverbial water cooler."
"Over the years, Netflix has deepened its Facebook integration to enable
people to discover movies through friends and to share what they're watching,"
said Facebook Director of Platform Partnerships and Operations Justin Osofsky.
"With their integration, Netflix has a new opportunity to reach the more than
one billion people on Facebook. We look forward to Netflix continuing to
integrate with Facebook and offering their community rich ways to discover
movies and TV shows with their friends."
Netflix has offered social features to its international members for more than
a year. The introduction of Facebook integration in the U.S. became possible
when Congress updated a video sharing law earlier this year.
About Netflix, Inc.
Netflix is the world's leading Internet television network with more than 33
million members in 40 countries enjoying more than one billion hours of TV
shows and movies per month, including original series. For one low monthly
price, Netflix members can watch as much as they want, anytime, anywhere, on
nearly any Internet-connected screen. Members can play, pause and resume
watching, all without commercials or commitments. Learn more about how Netflix
(NASDAQ: NFLX) is pioneering Internet television at www.netflix.com or follow
Netflix on Facebook and Twitter.
SOURCE Netflix, Inc.
Contact: Joris Evers, Netflix, Inc., firstname.lastname@example.org, +1-408-658-0980
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