Quri(TM) Attacks $600 Billion Retail Blind Spot With QCard(TM)

Quri(TM) Attacks $600 Billion Retail Blind Spot With QCard(TM) 
Fast-Growing Start-Up Launches QCard Solution to Provide Consumer
Brands With Comprehensive Visibility Into the In-Store Performance of
Their Products and Promotions 
SAN FRANCISCO, CA -- (Marketwire) -- 03/13/13 --  Each year, consumer
brands spend over $600 billion influencing shoppers in stores, with
no way of quantifying the impact of their efforts until now. After a
year of collaborating with some of the world's leading brands,
including Nestle, Tyson, and Dannon, Quri(TM) (www.quri.com) is
launching QCard(TM) -- a new solution that provides brands with
unparalleled visibility into the in-store execution and performance
of their products and promotions. QCard brings the sophisticated
measurement and optimization techniques of the online world to retail
measurement and delivers the truth-at-shelf, in time for brands to
The Problems Quri Solves for Brands 
In the offline grocery and retail world, brands often have no way of
knowing what happens to their products between the retail warehouse
and the checkout register. This "blind spot" is the store, and it is
where brands make their $600 billion investment in trade and
promotion marketing.  
With over one billion smartphone users worldwide and 50% penetration
in the U.S., Quri has solved this problem by building a nationwide,
on-demand mobile field force of secret shoppers who can be
immediately deployed to over 150,000 retail locations. These trained
shoppers act as data collectors who take photos of promotional
displays and answer questions about topics such as product stock
levels and pricing accuracy. This data is instantly available via the
QCard service, providing brands with both real-time access to
actionable data and real-world photos to support that data.  
For the first time, brands can ask questions and collect data without
having to do workforce recruiting, data compilation, verification, or
QCard: The first real-time, in-store product measurement service 
QCard is the result of direct collaboration with some of the world's
leading consumer brands to address the significant executional
challenges associated with selling their products across more than
150,000 unique stores. QCard is a real-time product m
service that provides a comprehensive understanding of a specific
product's "on-shelf health" across its retail network as well as in
each store within that network.  
Brands can get started in five minutes or less, and within a few
hours, begin seeing data on stock levels, pricing, placement and
promotional activities by channel for both their own and their
competitors' products. Data can be visualized across multiple store
visits and times, which is critical to uncovering the trends and root
causes of pricing anomalies and out-of-stocks. Brands can easily
track competitors' promotional pricing compared to their own,
understand how retailers are varying pricing within a SKU (week over
week), and see changes in assortment or track true distribution
during a new product rollout. 
Quri's Momentum
 Quri's customers, including some of the world's
leading brands such as Tyson, Nestle, and Dannon, are responsible for
one of every three CPG dollars sold at retail. To date, Quri has
delivered 1.5 million in-store data points and photo audits that have
worked to help brands identify over 50,000 retail execution problems
(such as out-of-stocks, pricing discrepancies, and missing price
tags), providing immediate opportunities to recover revenue. 
In less than a year, the Quri mobile field force has expanded its
coverage to complete field work in 5,000 cities nationwide. 
"Brands invest huge amounts of money in their efforts to influence
shoppers, and until now, they had no way of knowing the true return
on their investment," said Justin Behar, CEO, Quri. "QCard is the
critical missing piece that bridges the gap: it gives brands a
complete scorecard that provides the insight they need to maximize
their retail investments."  

--  About Quri : http://www.quri.com/
--  About Quri's EasyShift App: http://easyshiftapp.com/
--  Download Quri screenshots:

About Quri
 Quri is a retail intelligence company that provides instant
visibility into the performance of products and promotions in retail
stores. Quri enables brands and retailers to measure and optimize the
exact shopper experience, maximizing in-store product revenue and
profitability. Quri is powered by a nationwide, on-demand mobile
field force of secret shoppers who can be immediately deployed to any
retail location in the U.S., providing real-time actionable data and
insights to brands and retailers. The company is based in San
Francisco, CA. For more information please visit:
Rachel Petersen 
Nectar Communications
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