Macy’s to Launch Teen Vogue Apparel Collection at Select Stores and on Macys.com This March

  Macy’s to Launch Teen Vogue Apparel Collection at Select Stores and on
  Macys.com This March

Following 10 years of successful publishing, “Teen Vogue” expands into apparel
  with a collection for fashion-savvy girls, available exclusively at Macy’s

Business Wire

NEW YORK -- March 13, 2013

Macy’s today announced Teen Vogue as the latest fashion-forward collection to
launch exclusively in Macy’s Mstylelab department. Aimed at the most
discerning teenage fashionistas, Teen Vogue will bring Macy’s customers the
latest trends from the combined fashion eye of Macy's and “Teen Vogue.” The
collection will be available in approximately 150 Macy’s stores nationwide and
on macys.com this March.

Teen Vogue only at Macy's Bralette $25, Short $25. (Photo: Business Wire)

Teen Vogue only at Macy's Bralette $25, Short $25. (Photo: Business Wire)

“We are very excited to be expanding 'Teen Vogue' even further with our
collection for Mstylelab. As part of our Brand Everywhere approach, we've
created a fashion line that really resonates with our style-obsessed
audience,” says “Teen Vogue” Editor-In-Chief, Amy Astley. “We've had terrific
success with our branded mobile game, Teen Vogue Me Girl, and with our bedding
collection, so apparel was the next logical step and Macy's is the ideal
partner.”

Curated by the editors at “Teen Vogue,” the collection embraces the brand’s
signature, quirky-chic accents, offering a variety of trend-forward
silhouettes, bold prints and bright colors. Filtered through a fashionable
lens, Teen Vogue will feature maxi dresses, jumpsuits, printed leggings, short
dresses, chambray shirts, bandeaus, shorts, bralettes, jackets and tanks. This
spring, the brand will focus on five key trends: bejeweled, neon, sheer, vests
and denim dressing. With an eclectic mix of pieces, this collection will allow
for creativity and individuality when dressing. Continuing throughout the
year, approximately 15 new pieces will rotate onto the floor every month,
offering up-to-the-minute fashion for style setters. Available in
approximately 150 Macy’s stores nationwide and on macys.com, Teen Vogue will
be priced from $20 to $60.

“Macy’s collaboration with 'Teen Vogue'  is another way we are reinventing our
merchandise assortment for this important customer,” said Tim Baxter, Macy’s
executive vice president of Fashion, Lease and Multicultural Offices. “The
collection will provide the latest trends styled to look like the innovative
and eclectic pages of the magazine, and will provide a compelling new reason
for Millennials to visit our stores.”

For more information about Teen Vogue at Macy’s, please visit
macys.com/pressroom. This spring, Macy’s customers can shop the collection by
visiting macys.com/mstylelab.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic events
as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

About “Teen Vogue”

“Teen Vogue,” a Condé Nast publication, a division of Advance Publications,
which operates in 25 countries, is the No. 1 source of fashion and beauty news
for style-conscious teens and 20-somethings everywhere. In the United States,
Condé Nast publishes 18 consumer magazines, two trade publications and 27
websites that garner international acclaim and unparalleled consumer
engagement. The Teen Vogue brand brings the sophistication and authority of
“Vogue” to a new generation of savvy, young women who desire to be on the
cutting edge of fashion, beauty and culture. Launched in February 2003, “Teen
Vogue” publishes 10 issues a year and has a circulation of more than 1 million
readers.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130313005830/en/

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Contact:

Macy's, Inc.
Julie Strider, 646-429-5213
julie.strider@macys.com
or
Alison Kmiotek, 646-429-7449
alison.kmiotek@macys.com
 
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