MWV’s Avive Wins Compliance Package of the Year Award

  MWV’s Avive Wins Compliance Package of the Year Award

MWV adherence packaging designs have won top honors from Healthcare Compliance
                Packaging Council for three consecutive years

Business Wire

RICHMOND, Va. -- March 13, 2013

MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and
packaging solutions,  today announced that its Avive® multiple-medication
patient adherence solution received the Compliance Package of the Year award
from the Healthcare Compliance Packaging Council (HCPC). Patient adherence to
prescribed medication regimens is a global challenge, and research shows that
approximately half of all patients across the globe do not take their
medicines as directed.

Avive is a patient-customized solution that simplifies daily dosing for
customers on multiple medications. It was developed with input from patients
and pharmacists. This ready-to-dispense, script-filling pharmacy service is
designed to increase medication adherence, provide convenience for patients
and allow more time for pharmacist-customer counseling. An HCPC awards judge
noted that Avive “truly brings us to a personalized medication approach.”

The development of Avive is an output of MWV’s long-standing commitment to
further awareness of the challenges of medication non-adherence, to understand
the underlying causes and to provide solutions to help patients effectively
follow their regimens. Studies indicate that medication packaging can play a
unique and effective role in patient adherence, reinforcing important
information about how to take medications correctly on each and every use.
Additional research shows that script synchronization and regimen
customization, part of the Avive system, also positively impact patient

“At MWV, we take a research-based approach to developing medication packaging,
performing in-depth consumer research and product development, then building
evidence that our solutions provide impact, including enhancing patient
adherence,” said MWV’s Tom Grinnan, senior director, Global Patient Adherence.
“We strive to revolutionize the way patients interact with the medicine they
need to be healthy. In our research, we learned from patients and pharmacists
that maintaining adherence while on multiple medications can be overwhelming.
Weekly pill organizers don’t solve the issue. Avive simplifies the process and
allows pharmacists the time they need to counsel patients, and also provides
patients more time to enjoy their lives.”

Developed jointly with LTCPCMS, Inc., MWV’s pharmacy innovation partner, the
Avive system synchronizes patients’ medications, so all prescriptions are
picked up on the same day each month from a single pharmacy. The system also
creates a customized regimen specifically for each person, which consolidates
dosing times consistent with Universal Medication Schedules and aligns with
patients’ current daily habits for ease of integration. Medication dispensing
is completed in a central-fill location through a combination of pharmacist
oversight and a highly accurate robotic system. It arrives at the local
pharmacy ready to dispense, following a final inspection from the pharmacist.

Each Avive package features a month’s supply of pre-filled medication packets,
labeled with medication names and dosing instructions for the medications
inside. The Avive system also includes patient education information with the
container. Using this system helps the patient incorporate their medication
routines into their daily lifestyle, providing convenience and helping reduce
medication errors.

Avive is one of five MWV adherence solutions that HCPC has recognized in the
last three Compliance Package of the Year Awards. MWV solutions, together with
our partners, have won HCPC’s top award three times in the past three years
and the second runner up award twice, including this year. This year’s second
runner up is the Strattera Physician Sample, packed in MWV’s Dosepak® by
AndersonBrecon for Eli Lilly. This is a titration pack that includes a
color-coded, calendared dosing format and patient education materials. In
further supporting patient compliance, the Strattera design identifies dosing
instructions including tips to avoid side effects and identifying optimal
daily timing for doses. The pack also directs patients to a supporting website
to seek further information and prescription savings. A medication guide is
included for the patient in the cover panel of the Dosepak sleeve.

About MWV

MeadWestvaco Corporation (NYSE: MWV) is a global packaging company providing
innovative solutions to the world’s most admired brands in the healthcare,
beauty and personal care, food , beverage, home and garden, tobacco, and
agricultural industries. The company also produces specialty chemicals for the
automotive, energy, and infrastructure industries and maximizes the value of
its land holdings through forestry operations, property development and land
sales. MWV’s network of 125 facilities and 16,000 employees spans North
America, South America, Europe and Asia. The company has been recognized for
financial performance and environmental stewardship with a place on the Dow
Jones Sustainability World Index every year since 2005. Learn more at


MeadWestvaco Corporation
Rachel Kaplan, + 1 804-444-7101
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