TFM&A 2013 Hailed a Success Due to Invigorated Content and Quality Attendance

TFM&A 2013 Hailed a Success Due to Invigorated Content and Quality Attendance

  PR Newswire

  LONDON, March 13, 2013

LONDON, March 13, 2013 /PRNewswire/ --

Technology for Marketing & Advertising (TFM&A), including Online Advertising &
Affiliate Expo (OA&A) and International Direct Marketing Expo (IDMX), was
today hailed a huge success by organisers, UBM Live.

Event Manager, Kara Hiscox said: "We are delighted with the quality of
visitors we delivered to the exhibiting companies throughout the show. It was
a significant part of our strategy this year to improve on what was already a
strong visitor demographic and to increase the level of seniority and buying
power at the show. We achieved just that and the feedback from exhibitors
confirmed this, with business being done on their stands every day as well as
great conversations and introductions taking place across the show floor."

New for 2013, TFM&A invited VIP attendees to join the ' By Invitation Only '
and ' Greatest Minds ' Programmes. The ' By Invitation Only ' Programme
attracted more than 700 senior level attendees while the exclusive Greatest
Minds Programme (in partnership with the IDM) saw a select 20 senior leaders
from companies including Microsoft, Google, Tiffany & Co, Vodafone and Skype,
attend an exclusive breakfast briefing discussing future trends set to shape
the industry.

The education programme at TFM&A was also incredibly well received with packed
seminar theatres across the show floor. This year organisers introduced a new
format to the programme which included panel debates and increased q&a time,
an initiative which was informed by the recent Advisory process undertaken by
the TFM&A team in association with The IDM and its members. Audiences
responded well having the chance for increased interaction with speakers and
speakers in turn also embraced the format.

Mike Cornwell, CEO of the IDM said "The IDM was delighted to be able to act as
event content advisors to TFM&A via members of our own Digital Advisory
Council. Our Council members also formed the Keynote Expert Panel team and,
with great credit, wanted to ensure they were able to give as much practical
advice to as many of the audience as possible and so gave what turned out to
be an hour long master class - feedback for which was pleasingly positive. All
in all, the event was delivered brilliantly and very well received."

A new pre-show booking facility for Seminar and Keynote sessions, 'Save My
Seat' also debuted this year alongside a voucher scheme which minimised
queuing significantly. Hiscox continues "The educational content at TFM&A is
always extremely popular and we work hard to maintain the quality and quantity
of sessions. However, with high demand comes the problem of severe queues. The
new system allowed people to secure their spot in any of the sessions prior to
the show or to plan ahead and collect a voucher at the show which allowed more
time for them to discover the other exhibitors and features on the show floor.
We were very pleased with the outcome of this and visitor feedback was strong
too."

Visitor, Michelle Wilcox, Online Marketing Executive from The Fragrance Shop
emphasised the strength of the content saying "The main attraction for me is
the seminars and the Keynotes to gain some wide ranging industry knowledge,
but also the networking aspect. It's not often you get so many from the
digital world all together in one room."

European eCommerce Manager from Sharp Electronics, Pete Braithwaite agreed
saying "I come here to see as many companies as possible in one time. For me
it's an educational experience but I can also find a lot of new suppliers."

The exhibition floor was populated with leading companies all specialising in
innovative technological solutions for attendees working in advertising and
marketing. Technology on show included 3D Printing from Europac3D and an
augmented reality experience delivered by Apache Solutions and PSCo Rental,
allowing visitors to interact with some of the most exciting technology
available to marketers today.

The show performed very well in terms of exhibitor satisfaction with 81% stand
rebook on site. The exhibitor list was made up of more than 85 new companies
really highlighting the innovation on show. Exhibitors included Sage,
Emailvision, Sitecore, Commission Junction, Pro-Active and Eloqua.

Notes to editors

Visitors with 'manager', director or 'owner' in their job title increased by
8% since 2012 showing an increase in seniority (organiser's statement subject
to audit).

Attendance 12,500 (organiser's statement subject to audit).

Attendance at the education content rose by 7% year on year (organiser's
statement subject to audit).

TFM&A (alongside OA&A and IDMX) is co-located with Publishing & Media Expo.

About UBM Live (organiser of TFM&A, OA&A and IDMX)

UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products,
promote their brands and expand their markets.Through premiere brands such as
MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many
others, UBM Live exhibitions, conferences, awards programs, publications,
websites and training and certification programs are an integral part of the
marketing plans of companies across more than 20 industry sectors.

Contact: For further information please contact Laura.dagg@ubm.com,
+44-(0)20-7921-8040 or visit http://www.t-f-m.co.uk