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Reevoo Ltd. : Reevoo extends the power of trusted reviews beyond websites and into the offline world with Reevoo Everywhere



Reevoo Ltd. : Reevoo extends the power of trusted reviews beyond websites and
                into the offline world with Reevoo Everywhere

MIAMI and LONDON,  March 13, 2013  - Reevoo, the  cloud-based social  business 
solutions provider, is now offering  businesses the ability to maximize  sales 
and marketing effectiveness by  bringing the authentic  voice of the  customer 
into multi-channel activities,  marketing campaigns and  new product  launches 
with Reevoo Everywhere.

When incorporated into a website, opinions from verified customers are  proven 
to boost consumer  engagement, conversion  rates, sales  and bookings.  Reevoo 
Everywhere extends  the benefits  of trusted  reviews and  ratings beyond  the 
website and into the offline world, helping marketers create a consistent  and 
seamless shopping experience across multiple channels and touchpoints.

Inserting reviews  into all  different marketing  and sales  activities  helps 
brands make  messages aimed  at customers  and prospects  more compelling  and 
relevant, resulting in targeted  campaigns that lead  to increased impact  and 
sales.

To respond to different business needs  and help companies leverage the  value 
of ratings and reviews across online and offline campaigns, Reevoo  Everywhere 
has been designed around three key use cases:

 1. Omni-channel commerce 

Consumers expect a cross-channel experience encompassing the web,  catalogues, 
mobile devices, kiosks and franchises. Reevoo Everywhere helps brands  deliver 
a consistent experience to omni-channel  shoppers. Ratings and reviews can  be 
published in a  catalogue, taken  into the store  and placed  directly on  the 
shelves   or    delivered    wirelessly    to    any    device.    From    NFC 
(Near-Field-Communication)  to  QR   (Quick-Response)  code  tagging,   Reevoo 
Everywhere supports  a  complete  range  of  mobile  solutions,  delivering  a 
tailored mobile-optimized experience.

Kris Abbott, e-commerce manager at Alfresco comments: "Printed brochures are a
valuable marketing vehicle and often  customers use them to gain  inspiration, 
prior to going online for further research. Incorporating Reevoo's ratings and
reviews into both the brochure and website naturally complements the  customer 
journey by helping travellers identify their next holiday destination." 

 2. Marketing campaigns 

Reevoo Everywhere  integrates with  different media  placements, from  printed 
advertising to TV commercials  to online advertising  (banner ads, rich  media 
ads, text  ads)  on  major  publishing sites,  to  ad  networks,  re-targeting 
platforms and Google AdWords.  Reevoo Everywhere enhances the performance of a
marketing campaign  with compelling  messages charged  with true  emotion  and 
earnest advocacy from real purchasers.

John Bach, head of  customer communications at KIA  Motors UK, comments:  "Our 
latest ad campaign focuses on  the KIA range but also  on the accolades -  the 
ratings and reviews that we received.  This encourages people to go online  to 
read these  reviews.  The  reason  behind the  emphasis  on  the  reviews  and 
recommendations is the credibility  that it gives us  as an organization.  The 
web traffic that we've generated to the review section of our website has been
huge."

 3. New product launches 

Reevoo Everywhere fast-tracks opinion collection  for new products to  provide 
verified  consumer  reviews  right  on  launch  day.  These  honest  opinions, 
collected through a video interview, a written review or both, maximize  sales 
for new  products  when margins  are  highest but  buying  confidence  lowest. 
Additionally, video testimonials bring products to life adding personality and
further credibility to written reviews.

Daniel Kennedy, digital services manager, EANZ at Stanley Black & Decker says:
"The early customer  advocacy that  Reevoo Everywhere makes  possible for  new 
product launches is of real benefit to us.  When we launched a new  multi-tool 
we wanted  to  reassure  consumers  that, although  the  new  device  combines 
numerous individual tools it  still performs at the  level that our  customers 
have come to expect. Reevoo Everywhere helped us to raise confidence since day
one."

Steve Hurn, CEO  at Reevoo,  comments: "Reevoo Everywhere  demonstrates a  new 
milestone in our offering. Not only does it help brands leverage the power  of 
consumer opinions  from verified  customers beyond  the website,  but it  also 
bridges the gap between different channels and between the online and  offline 
worlds. Several of our clients have already experienced the benefits of Reevoo
Everywhere and we are happy to deliver it now on a global scale."

                                   - ENDS -

Media contacts:
Christa Conte, Hotwire PR on behalf of Reevoo
+1 646 738 8962
christa.conte@hotwirepr.com 

About Reevoo
Conversations about  your brand  are already  taking place,  shaping  consumer 
opinions.  Reevoo (www.reevoo.com) enables you to drive those conversations so
you can attract, engage and retain  more customers.  Validated "Ready for  IBM 
Retail Industry  Framework",  our  social  business  suite  provides  reviews, 
recommendations and solutions  that have  an immediate impact  on your  bottom 
line, and turn feedback into insights that can guide your business.
More than  750,000,000 Reevoo-collected  reviews  and conversations  are  used 
every month  across 90  countries. Founded  in 2005,  Reevoo has  pioneered  a 
unique social business model that continues to deliver far better results than
the industry standard for brands  including Acer, Dixons Retail, Ford  Retail, 
Black & Decker, KIA, Kuoni, Lexus, Orange, and Sony.
Reevoo is headquartered in London with offices in EMEA, US and Australia.

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Source: Reevoo Ltd. via Thomson Reuters ONE
HUG#1684985
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